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Exeter Finance
David Robertson, Director Enterprise Architecture - Software Engineering | Applications
Product Feature Delivery in the Age of AI


David Robertson
Model Testing ModernizerOutcomes are no Longer Deterministic
Traditional feature delivery assumes deterministic behavior: fixed inputs, fixed code paths and repeatable test assertions. Generative AI breaks that model. Large language models produce stochastic outputs—identical prompts can yield different valid responses— creating variability in user experience, compliance signals and incident rates that standard test suites miss.
Technically, modern LLMs are Transformer models using self attention and probabilistic decoding. Self attention computes contextualized token vectors via Attention(Q,K,V) = softmax(QKT√dk)V, and training minimizes cross entropy loss L=-∑ylogpθ (x), with optimizers such as Adam. At inference, decoding may be deterministic through greedy or beam search that maximizes ∑logp or stochastic through top k or top p sampling from the categorical distribution p, so small input perturbations or sampling randomness can change outputs. That variability forces a rethink of test design: assertions must be probabilistic, tests must cover distributional behavior, and rollout gates must monitor model level metrics, not just binary pass/fail.
Proper Testing a Generative AI System
Traditional test design still matters, but generative AI requires distribution aware validation rather than single result assertions. Treat model outputs as probabilistic signals: tests should verify acceptable behavior ranges and guardrails, not exact strings.
Technically, use semantic checks such as embedding similarity and probabilistic thresholds. For two embedding vectors u, v, measure similarity with cos(u,v) = u∙v ║u║║v║, nd assert cos(u,v)>τ for a chosen threshold τ. Combine this with token level checks such as regex, keyword presence and distributional tests over many samples including mean hallucination rate, response length, sentiment drift.
Product leaders must adopt model-aware testing and continuous governance to preserve sprint cadence and customer trust.
Practical patterns:
• Probabilistic assertions — assert metrics (e.g., ≥95 percent semantic match, ≤2 percent hallucination) across sampled prompts.
• Synthetic and adversarial test suites — generate edge prompts and red team inputs automatically.
• Canaries and canary rollouts — deploy to a small cohort, monitor model level KPIs, and gate wider rollout on thresholds.
• Continuous monitoring — telemetry that tags AI responses, tracks drift and triggers alerts when distributions shift.
• Versioning and reproducibility — pin model versions, tokenizer and decoding settings; record seeds and sampling configs for audits.
• Tooling reuse — extend existing CI pipelines: run synthetic tests in CI, add model checks to pre merge gates, and surface results in the same dashboards engineering uses for feature health.
Maintain sprint velocity within ±10 percent of your pre AI baseline while reducing customer facing incidents by 50 percent within 90 days of rollout. Achieve this by combining model aware testing, automated canaries, and executive SLAs that tie tooling and process investments to ROI.
• Metricize — publish cadence, incident, and trust KPIs on the executive dashboard.
• Automate — integrate synthetic and adversarial tests into CI; run probabilistic assertions and embedding based semantic checks.
• Canary and gate — use small rollouts with automated rollback triggers based on model KPIs.
• Monitor — tag AI responses, track drift, and alert on distribution shifts and policy violations.
• Govern — pin model versions, record sampling configs, and require cross functional sign offs for production changes.
Prioritize tooling and processes that preserve velocity through CI/CD integration and canary releases, while reducing business risk through monitoring, versioning and clear service-level agreements. Treat testing and observability as part of the product budget, not an optional add-on.
Success in this area is not measured by the initial value but rather ensuring that value is deterministic and repeatable over time. In this aspect, generative AI is like all delivery tools; however, proper testing for it is not which requires us to adapt accordingly.

