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CIO Applications Weekly Brief

Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from CIO Applications

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Editor's Pick (1 - 4 of 8)
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The Mindset of Leadership and Data

The Mindset of Leadership and Data
Brian Haugabrook, CIO, Valdosta State University

Leading the Digital Business Culture

Leading the Digital Business Culture
Chad Sheridan, CIO, USDA

Understand How Your Customer Makes Money

Understand How Your Customer Makes Money
Lindsey Nelson, VP-Sales Productivity, CareerBuilder

Technology Trends Driving Business Today

Technology Trends Driving Business Today
Ed McLaughlin, CIO, MasterCard

Unboxing Next Generation Packaging Technologies

Unboxing Next Generation Packaging Technologies
Gary Sieber, Director of Sales, Welch Packaging

Behind Every Smart Product Is Smart Packaging

Behind Every Smart Product Is Smart Packaging
Abhinav Mehra, Vice President, ID Capital Pte

Sustainability, a Megatrend In The Packaging Industry

Sustainability, a Megatrend In The Packaging Industry
Adam Pawlick, Vice President of Engineering, Wells Enterprises

The CIO's Role in Intellectual Asset Management

The CIO's Role in Intellectual Asset Management
Robert Dordick, Director Patent Analytics, Xperi Corp

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Top 3 Trends in Product Labeling

By CIO Applications| Monday, December 02, 2019
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Smart labellingProduct labeling is essential to attract prospects, and an impressive label design makes the product stand out from the competitors and makes the brand memorable.

FREMONT, CA: Advancements in technology are changing dynamics of where, how, and why consumers purchase products and even product labeling matters a lot. So, it has become essential for brands to make the best value out of their labels. The following are the latest trends in product label printing and design that brands can consider to reinforce their branding.     

• Decorative Labels to Gain Prominence on Store Shelves 

With more products on store shelves than ever before, enterprises are looking to differentiate their products from competitors. As a result, there’s been massive growth in labeling, and brands are increasingly turning to highly decorative labels to ear prominence on store shelves. Popular visual customization, including embossing, foils stamping, and structured varnish finishes, are used for labeling today.  

Check This out: Top PLM Companies

• The speed with Digital Printing Technology

Digital label printing technology has progressed rapidly in the last few years, forever altering the way brands bring products to market. Digital presses, requiring no printing plates, today are offering the finest printing quality at faster speeds.

• Increased Traceability

Brand owners today are facing increasing product traceability and distribution efficiency requirements. New label technology has emerged and is helping brands meet these needs. Combined with the right inventory systems, smart labels allow manufacturers, distributors, and retailers to log inventory without the need to scan each label automatically. Additionally, technology using NFC and mobile applications are allowing manufacturers to authenticate products. 

With all the labeling trends mentioned above, it seems like the year ahead is going to be amazing for brands.

Check This Out: Top Food Processing and Packaging Solution Companies

 

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