Product labeling is essential to attract prospects, and an impressive label design makes the product stand out from the competitors and makes the brand memorable.
FREMONT, CA: Advancements in technology are changing dynamics of where, how, and why consumers purchase products and even product labeling matters a lot. So, it has become essential for brands to make the best value out of their labels. The following are the latest trends in product label printing and design that brands can consider to reinforce their branding.
• Decorative Labels to Gain Prominence on Store Shelves
With more products on store shelves than ever before, enterprises are looking to differentiate their products from competitors. As a result, there’s been massive growth in labeling, and brands are increasingly turning to highly decorative labels to ear prominence on store shelves. Popular visual customization, including embossing, foils stamping, and structured varnish finishes, are used for labeling today.
Digital label printing technology has progressed rapidly in the last few years, forever altering the way brands bring products to market. Digital presses, requiring no printing plates, today are offering the finest printing quality at faster speeds.
• Increased Traceability
Brand owners today are facing increasing product traceability and distribution efficiency requirements. New label technology has emerged and is helping brands meet these needs. Combined with the right inventory systems, smart labels allow manufacturers, distributors, and retailers to log inventory without the need to scan each label automatically. Additionally, technology using NFC and mobile applications are allowing manufacturers to authenticate products.
With all the labeling trends mentioned above, it seems like the year ahead is going to be amazing for brands.