Enhancing customer experience is the golden rule for every business success story. The demand and expectation for personalized content is driving the market today. To cater to these needs manufacturers and business executives are employing extensively—deep learning, a sub-part of machine learning and artificial intelligence modeled after the human brain. 

Deep learning algorithms will process complex data and help create a model of information management. This model can be fed into machine learning systems to identify trends, patterns, and customer preferences immediately from the milieu of data gathered every second.

( Cio's Viewpoint: Using Mobile to Improve Customer Engagement )

Given that, today’s generations are almost constantly online, they are more prone and willing to interact with devices and interfaces. As Google and Amazon make a breakthrough with their artificially intelligent virtual assistant—Google Assistant and Alexa, the trend of digital assistance is becoming the norm of a personalized experience. In fact, the assistant technology using natural language processing (NLP) attracts the most customer fanfare with improved and friendlier user experience.

As more and more online platform and business integrates with these assistants, live streaming is becoming a convenient affair without essential human intervention. Therefore, numerous small and medium-sized businesses are incorporating text and voice chatbots within their online profiles to improve customer experience with a swift and appropriate reply without human support.

These advanced technologies are essential for businesses of all sizes to adopt so that they stay relevant in the market and receive the competitive edge over other opponents. “Customer is the king,” so whatever customers prefer has to become the daily norm of businesses to retain profits and significantly improve customer experience. 

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By Seyed Sajjadi, DataScientist , Electronic Arts