Customer Engagement Management and Technology
Predictive Analytics Key Component of Customer Experience Management
Responsive Web Development
FizTrade: A Customer Experience Management Case Study
Transforming Customer Experience with Information and Technology
Jiunn Tan, CIO, Ascend One
The Intersection of Technology and Customer Experience in the...
Claudine Bianchi, CMO, ClickSoftware
Revolutionizing Customer Relationships through Chatbots
Mamie Peers, VP of Digital Marketing, The Cosmopolitan of Las Vegas
How Customer Experience is Getting in the Way of a Great Customer...
Yasminka Nemet, Chief Marketing and CCO, MV Transportation
Thank you for Subscribing to CIO Applications Weekly Brief
Improving Customer Experience with AI and Virtual Assistant
Enhancing customer experience is the golden rule for every business success story. The demand and expectation for personalized content is driving the market today. To cater to these needs manufacturers and business executives are employing extensively—deep learning, a sub-part of machine learning and artificial intelligence modeled after the human brain.
Deep learning algorithms will process complex data and help create a model of information management. This model can be fed into machine learning systems to identify trends, patterns, and customer preferences immediately from the milieu of data gathered every second.
( Cio's Viewpoint: Using Mobile to Improve Customer Engagement )
Given that, today’s generations are almost constantly online, they are more prone and willing to interact with devices and interfaces. As Google and Amazon make a breakthrough with their artificially intelligent virtual assistant—Google Assistant and Alexa, the trend of digital assistance is becoming the norm of a personalized experience. In fact, the assistant technology using natural language processing (NLP) attracts the most customer fanfare with improved and friendlier user experience.
As more and more online platform and business integrates with these assistants, live streaming is becoming a convenient affair without essential human intervention. Therefore, numerous small and medium-sized businesses are incorporating text and voice chatbots within their online profiles to improve customer experience with a swift and appropriate reply without human support.
These advanced technologies are essential for businesses of all sizes to adopt so that they stay relevant in the market and receive the competitive edge over other opponents. “Customer is the king,” so whatever customers prefer has to become the daily norm of businesses to retain profits and significantly improve customer experience.
You may like: Leveraging Artificial Intelligence to Generalize Validated Learnings in a Customer Centric Model
By Seyed Sajjadi, DataScientist , Electronic Arts