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CIO Applications Weekly Brief

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Editor's Pick (1 - 4 of 8)
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The Shift toward Cloud: Is it a Cost-Effective Process?

The Shift toward Cloud: Is it a Cost-Effective Process?
Ian Cohen, CIO, Addison Lee Group

The Future of Chatbots

The Future of Chatbots
John Tubert, SVP, Technology, R/GA

Enterprise AI: How to Meet the Challenges

Enterprise AI: How to Meet the Challenges
Dr. Anand S. Rao, Global AI Leader, PwC

Augmented Intelligence is Improving Customer Experience

Augmented Intelligence is Improving Customer Experience
Tom Lutz, Senior Vice President and Chief Procurement Officer, U.S. Bank

The Dawn of a New Era in Sales Solution

The Dawn of a New Era in Sales Solution
Joan Foley, Head-Enterprise Sales West, LinkedIn Sales Solutions

Changing Trends in the Chatbot Space

Changing Trends in the Chatbot Space
Justin Vandehey, Co-Founder, Disco

An Era of Social Media Optimization (SMO) Is Ahead: What Can We Expect in 2018?

An Era of Social Media Optimization (SMO) Is Ahead: What Can We...
Yuval Ben-Itzhak, CEO, Socialbakers

Revolutionizing Customer Relationships through Chatbots

Revolutionizing Customer Relationships through Chatbots
Mamie Peers, VP of Digital Marketing, The Cosmopolitan of Las Vegas

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How Chatbots Make Conversational Marketing Possible

By CIO Applications| Tuesday, March 03, 2020
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The evolution of chatbots has led the marketers to use them as a conversational marketing tool.

FREMONT, CA: When brands are able to listen, overcome objections, and make personalized suggestions that is more likely to turn into a sale. But, for most brands, it is difficult to strike up a conversation with potential leads. They rely on ads and other forms of mass messaging to get a conversation out. But for the customer, this is a one-way experience that may or may not be important. This is where chatbot comes in.

Initiating a dialogue with customers helps the brands to understand more about them. Previously, this had been achieved via face-to-face meetings, phone calls, emails, or short messages. However, with the advancement of technology, the ways brands communicate with the customer are also changing. Today, brands are equipping their websites with chatbots for various purposes. Chatbots powered by AI capability can allow the brands to better engage customers while saving on human resources simultaneously. Chatbots are also increasingly being used to collect feedback and comments from customers. Such a conversation between the customers and the chatbots can enable the brands to comprehend their customers better.

The major applications of chatbots in conversational marketing lie are their role as a conversational agent and virtual assistant. While conversational agents are used to reducing human conversations, a virtual assistant comprehends natural language commands and completes tasks for the users. The chatbots leverage AI for the above purposes. AI-driven chatbots can study human interactions in a way that allows the bots to respond contextually. Further, AI can use query patterns to comprehend the intent of the customer by analyzing the context of the conversation. This is visualized in a context where a user asks the bot a query, and the bot can respond in an appropriate way. Such interactions enhance customer experience and enable the bots to collect insightful user feedback, thereby contributing to the cause of conversational marketing.

Chatbot has made it possible to reach and have conversations with customers on a large scale. With chatbots, the conversations are much more valuable than brands imagine.

See Also : Top APAC Digital Marketing Consulting/services Companies

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