How Can Indoor Positioning Analytics be Utilized?

Indoor positioning analytics can find out if a customer walks a particular path through the mall daily. Businesses can feature deals from stores along this path. Therefore, they can notice the ad on the IPS app when they pass the store.

Fremont, CA: Indoor positioning analytics use data from Indoor Positioning systems to help businesses better understand their mall traffic. One can utilize these analytics to focus ads via an IPS app, to help foot traffic flow smoother, and to understand where rents need to be raised, among many other tools.

Customer-Centric View

One benefit of these kinds of analytics lies in offering customers additional options on the basis of their past behavior- whether or not they visit a particular store frequently. Whenever they log onto the app, businesses can feature the latest featured deal from that store. Thus, they can attract their customer who has already visited the store once. It can also entice them to buy something additional if they were already going there.

Apart from this, indoor positioning analytics can find out if a customer walks a particular path through the mall daily. Businesses can feature deals from stores along this path. Therefore, they can notice the ad on the IPS app when they pass the store.

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The Top-Down View

For specific stores, one can analyze mall foot traffic to learn when customers pass by or enter. If they linger, it indicates that they have seen the store display.

Areas, where customers linger for some time or gather with each other, can be utilized in various ways, such as increasing the cost of existing ad space or adding more ads. Also, one can minimize congestion from a particular area by changing how their mall foot traffic works. Thus, one can identify other ways to open up space so traffic can more freely flow.