How Adobe Makes CXM Wholesome?

Adobe is helping business organizations orchestrate customer experience management better by providing platforms to integrate data from distributed sources.

FREMONT, CA: The data explosion that has taken place as a result of improved technologies and networks, have made it mandatory for business organizations to rethink their customer experience management strategies. In spite of several innovative solutions, existent systems fall short of the capability to handle the vast volumes of customer data flowing in from new sources like IoT endpoints, smart devices, and social media accounts. However, companies now have the opportunity to build CXM capacities leveraging offerings from Adobe. With Adobe’s extensible platforms, several companies have added value and customized solutions to transform customer experiences.

Amassing data in real-time necessitate potent platforms that can reach across channels and identify critical information. This data can then be leveraged to create unique customer identities. Personalization is instrumental in today's scenario. Adobe allows its users to put together resources in a way that enables effective personalization. Traditionally, companies have to invest in a range of solutions to create synchronized CXM infrastructure. Besides, a substantial amount of time and efforts go into processing customer data and derive insights from it. With Adobe's ecosystem for customer experience management, handling data, and obtaining relevant inputs becomes seamless to a great extent.

At the core of Adobe’s CXM platform are its advanced technological capabilities. From artificial intelligence to machine learning, Adobe has incorporated compatible technologies that can make CXM effortless for businesses. Today, enterprises deploy CRM and ERP solutions that contribute to the customer data repository significantly. Unifying the data from these sources can help companies design better customer journeys spanning across business models.

By empowering companies with real-time actionability, Adobe has successfully helped them create and take advantage of highly consistent and intelligent business ecosystems. Enterprises require secure and scalable infrastructure to build optimized CXM that stays flexible and functional for longer. Adobe extends these abilities to companies in today's dynamic markets. Thus, companies looking to personalize, segment, and target customers effectively, can deploy Adobe's ecosystem and discover new potentialities.