Augmented Reality (AR), by placing virtual objects in real time, makes the real-life environment around us into a digital interface. AR utilizes the current environment and superimposes new information on the top of it unlike Virtual Reality, which creates an entirely artificial environment. AR can be seen in a range of experiences. Recent advances have made this technology accessible using a smartphone that has led to a wide variety of augmented reality apps being developed. For instance, Pokemon Go allows users to view the world around them through their smartphone cameras. There are numerous uses of AR software in multiple industries, including public health and safety, education, travel, oil and natural gas, and marketing.
The technology has recently touched the events landscape. COREality by Core-apps is the first AR experience tailored for the event space. It is focused around the concept of using AR to display product features and benefits, for exhibitors and sponsors.
Core-apps is among the leading suppliers of technology to the exhibition and event industry. Core-apps delivers award-winning mobile apps, event management software, event registration, kiosks, and beacon solutions to over 800 clients around the globe. AR adds to events and booths of any size a persuasive visual experience. Interactive 3D designs, videos, rich media, landing pages, and documentation included in the content—all noticeable through the mobile device of the customer. Adding this innovative technology to the Core-apps platform highlights the devotion of the company to innovation and market-leading products for event organizers. Core-apps teamed up with BundlAR consultants to help create new technology and related content. The goal is to provide organizers and exhibitors with an AR experience that works well in the wider context of a convention or trade show and is smooth to the event app. With the introduction of this product, Core-apps will try to gain a competitive advantage and also have the first mover effect in the event organizing industry.
AR is more than just smartphone fun. It’s a technology that finds uses in more pressing matters, from business to warfare to medicine, and its possibilities are undoubtedly endless; Core-apps has realized this way earlier than the most in the industry and is bound to be a leader for businesses to compete with.