360-Degree Leadership: Power to Impact an Organization's Performance
Private Cloud Computing for IT Services to Government Agencies
How to Capitalize on the Golden Age of IT Innovation
Understanding the Return on Your Cloud Investments
Digital Advertising and The Comeback of Relationship Marketing
Michael Kaushansky, Chief Data Officer, Havas US
The Race to Unify: Using Marketing Technology to Drive Intelligence...
Matt Mobley, CTO, Merkle
Future Predictive Analytics Solutions Need the Right Level of...
Frank Wang, System Vice President, IDN Decision Support Analytics, Health First
The Gateway to Digital Transformation
Kent Shelton, Senior Director of Architecture & Engineering, Market America | SHOP.COM
Project Aero: Advanced AR Experiences
Augmented reality is a technology that works on a computer vision-based recognition algorithms. It provides the impact that the objects are really in the surrounding where the real world information is being presented interactively. The technology is an inroad to develop various applications due to the need for software and tools.
Adobe is uniting the design software of Photoshop and Illustrator for its project Aero. The graphics designed on this software uses augmented reality. This AR platform creates immersive content that bridges the gap between the physical and digital worlds with Adobe. Adobe MAX, the creativity conference, gave a show of its augmented reality (AR) developer tool—Project Aero in its annual flagship celebration in Los Angeles. The tool will enable creative executives and developers to invent AR experiences and new forms of immersive content. The users with no technical knowledge will also be able to design an end-to-end AR experience in this project.
AR serves on a mobile or tablet screen utilizing the camera on the device. The complicated part is that the virtual entities must stay where they exist when the user moves the camera around. AR requires advanced programming knowledge for outlining the surrounding and setting graphics on real objects.
This project brings the standardized formats and protocols for AR. The full realization of the potential of AR demands a broad ecosystem. Adobe is partnering with technology leaders to standardize interaction models and file formats, and to accommodate the creative community with the tools for organizing in this rapidly advancing space.
With progress in computing power and programming, AR is starting to see adoption in streams like advertising, marketing, education, and industrial training. Adobe is also working with open standards efforts such as USDZ and GLTF tools, and leading platform vendors, mutually with Pixar, Apple, Facebook, and Microsoft and the creative community, to deliver a broad AR offering. It is expected that the project Aero will transform the world within few years with the great help of augmented reality.