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Common Productivity Obstacles in Sales
B2B buyers nowadays are more self-directed than ever before, and they are likely to rely most of their decision-making on information found online.
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CIO Applications | Friday, July 23, 2021

B2B buyers nowadays are more self-directed than ever before, and they are likely to rely most of their decision-making on information found online.
FREMONT, CA: Many of the sales leaders we engage with express they need to find strategies to increase the productivity of their sales staff. Given the constant push to show outcomes, it's no surprise. Sales leaders also know that consistently accomplishing sales targets demands a broad-based commitment from everyone on the team — not just a few key people.
How can one encourage that contribution and assist sales teams in becoming truly productive? Understanding some of the primary productivity difficulties that today's sales teams confront is a good place to start.
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The sophistication of today's buyer: B2B buyers nowadays are more self-directed than ever before, and they are likely to rely most of their decision-making on information found online. When buyers connect with sales reps, they want a consistent experience, which means that in order to prospect effectively, salespeople must understand where buyers are in the journey and deliver the information they require to move forward.
Failure to fully utilize technology: With the growth of sales technology in recent years, sales leaders may be unclear where to begin. It is critical to collaborate with sales operations to select the solutions that will result in the best productivity benefits for one's firm. Whether it's automating buyer interactions or leveraging revenue operations tools that consolidate data and analytics, properly understanding what's available and focusing on what will best benefit one's team can be game-changers.
Not being comfortable with virtual selling: In a recent sales activity report, 54 percent of sales reps said that losing the opportunity to meet with clients face-to-face had hampered their ability to reach quota. Though sales teams are always honing their virtual selling talents, obtaining the same degree of proficiency as in-person sales requires practice. Even after the epidemic, virtual selling will be the standard in many selling circumstances, so reps must develop these skills to be productive and effective.
See Also: Top Sales Tech Service Companies
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