Wrk: Automation Done Right!

Going with the tagline that their platform “makes automation insanely simple,” Wrk has hit a home run with its library of bots called Wrk Actions; that essentially, gets things done. These Wrk Actions are the stepping stones that, when linked together, make up a fully-fledged workflow that can revolutionize how you work.

Reflecting a single step in one of your real world workflow processes, each Wrk Action is completed by a ready-to-run bot, which uses a wide variety of technology (from RPA to APIs) or a skilled human worker—this fluidity allows Wrk to digitize even the most complex process. For instance, a typical Sales workflow from Wrk might include the following steps. First, there would be a Wrk Action to open an Excel spreadsheet and extract specific information and another one to take each specific piece of information and check for its validity. The next step may involve pushing the validated information into Salesforce or Hubspot, which is later assigned to a sales rep, and so on. Through these distinct steps, the company has created a sophisticated ecosystem that designs and executes a step-by-step digital version of any workflow as well as having an in-built mechanism that automatically delegates each step of the process to humans, machines, third-party APIs, or their own bots depending on which is best served to fulfill the specific task. The cherry on top is that this innovative solution-set is available to organizations of all sizes and across all industries.

Standing Out from the Crowd

When it comes to standing out from the competitive automation crowd, speed and accuracy is definitely an asset that Wrk has in abundance. “In the majority of cases, while onboarding a new workflow, we are able to deliver results immediately—usually within 48 hours to a week,” says a proud El-Barachi on driving successful outcomes to their clients at break-neck speed.

Like most assured organizations, perhaps the truest unique value proposition of Wrk’s capabilities is reflected best through their client success stories. In recent months, a large tech company in the EdTech space was struggling to onboard the large volume of new students that were registering with them. Due to the jurisdictional regulations, the files of every candidate that came in had to be standardized according to the specified format and presented to the government for preparation. Wrk helped the EdTech giant to automate the whole process, creating a massive uptick in their onboarding in less than six months. Transferring the volume of repetitive tasks to the Wrk platform ensured a smooth workflow was built—allowing the client to accept more students without their operations team getting stuck in unnecessary bottlenecks.

Envisioning an Automation-Driven Future

As a venture-backed company, Wrk is scaling very rapidly. The company has gone from zero to 50 employees in little more than 18 months. Wrk aims to build its platform into an infrastructure of technology that is synonymous with delivering work at scale.

El-Barachi believes there is a huge opportunity to leverage the changing dynamics of this quickly evolving ecosystem, especially in a post-COVID world, that allows for a mobile first workforce to thrive. In this new working environment that permits developers, third parties, and organizations to have more streamlined access to automation and monetize an unlimited repertoire of work, opportunities abound. “We owe the world as technologists with the skillsets, to build something that can impact the world. Our passion to have a great vision and plan comes from this sense of responsibility and duty,” says El-Barachi.

We look forward to seeing where Wrk goes from here.