West Coast Distribution
A Boutique Firm Driven by Technology

Businesses seldom realize, but at the back-end of their surge forward is an industry quietly burning the midnight oil. The logistics industry, but credit where due, it is a symbiotic relationship though. So to provide for these businesses, and move ahead themselves many companies have went in pursuit of building a spider-web of logistical network capable of faster delivery as well as performing various other collateral tasks. One of these capable businesses is West Coast Distribution, a niche and boutique company at its best. The company has come to be known as a fierce competitor in the industry and offers every service which a big-shot firm might have up their sleeve. With its relentless and diligent work ethics, the company has established itself as a force in the industry.

West Coast Distribution has been making long strides in the logistics market while never opting for a completely corporate structure. The firm wears its boutique badge with pride and deliberately so. Khalid Lemlih, VP-Operations, West Coast Distribution says, “We are intentionally a boutique company to maintain the culture where our employees feel like they are family and keep the passion they have for what they do. Moreover, customers also feel they are important to us by the kind of set-up we have where we don’t consider them just as another number unlike in a large 3PL company. West Coast Distribution optimizes retail and wholesale relationships for clients through fully integrated EDI systems and an industry-leading client engagement process that provides boutique feel at a high scale." While the company is keen to uphold the right culture, the services it provides speak for themselves with top quality supply chain logistics, distribution, and warehousing services.

The company majorly operates in the apparel, retail, and lifestyle industries and has a gamut of services in its repertoire to serve these burgeoning markets.

We are intentionally a boutique company to maintain the culture where our employees feel like they are family and keep the passion they have for what they do

The three primary services offered by the West Coast are Finishing, Fulfillment & Warehousing, and E-Commerce. Finishing remains one of the most comprehensive, high quality, and affordable sets of services in the industry. It ensures clients’ projects are completed to exact specifications. Ranging from the simple to the highly complex, from quick fixes for garments to fulfilling need of reverse logistics, the company has got it covered while saving both time and money.

As far as Fulfillment & Warehousing are concerned, the firm provides a comprehensive suite of services with over 1,000,000 sqft in dedicated and shared warehousing space. The firm deploys state-of-the-art systems and technologies such as Warehouse Management Systems (WMS), Radio Frequency and Barcode technologies, Electronic Data Interchange (EDI), as well as advanced security solutions to ensure merchandise safety. These services come with an intuitive and user-friendly e-portal designed to take complete advantage of the technologies at hand.

Additionally, West Coast Distribution offers on-demand E-Commerce services like Strategy & Planning, Photography & Video production, Website & Creative, Online marketing & SEO, Fulfillment & Shipping, and Reporting & Business Intelligence to boost online sales and client success. To complete the package, the company deploys a reliable and cost-effective transportation and shipping services, which offer on-time delivery across local, national, and global spheres.

Nearing quarter of a century of being in the business, West Coast Distribution has garnered a long list of esteemed retailers and clients, such as, Walmart, Target, JCPenney, Kohl’s, Neiman Marcus, Macy’s, Bloomingdale’s, and Saks Fifth Avenue. While West Coast Distribution currently offers a wide range of service related to B2C or Ecommerce such as Call Center, website development and same day fulfillment, the plan for the next three years is to go more aggressive on building on this platform and expand our Direct To Consumer services, offerings, flexibility and speed. Sandoval elaborating on the company’s future concludes by saying, “We are not going for expansive growth. We prefer to keep the quality of service and would like to develop more on the e-commerce front, that’s the future. And offer more efficient, cost-effective, high-quality automated services.”