WebsLaw: Demystifying Digital Growth for Law Firms

Follow WebsLaw on :

WebsLaw

As digital marketing keeps gaining momentum in the business arena, traditionally process-intensive industries are now investing significant funds to better connect with their customers. This is particularly true for the legal sector, where a recent study by Bloomberg Law and Legal Marketing Association revealed that 62 percent of law practices are ramping up their marketing strategies by employing digital avenues to enhance their existing customer engagement tactics. However, due to the sudden overcrowding of digital marketing businesses in the legal industry, the trend of leveraging search engine optimization (SEO) to enhance digital visibility is losing its efficacy. So how can a law practice strengthen their digital marketing posture effectively?

Enter WebsLaw, a Florida-based digital marketing firm, offering tailored web design and development services for the legal industry to assist law firms in developing impactful websites and marketing strategies and help them attract new clients.

In an interview with CIO Applications, Denis Zilberberg, CEO of WebsLaw, discusses the company’s inception, growth, and future in the field of web development and digital marketing.

Can you give us an overview of your company?
Denis: We are a small yet aggressive digital marketing firm looking to collaborate with promising clients in the legal industry. Our vision is to offer clients exclusivity in the current legal digital marketing landscape, where the age-old approach of SEO-based web development is hindering modern businesses gain the competitive edge that digital marketing can offer. Owing to our extensive experience in the technology realm, we have been able to build an experienced team that ensures unparalleled quality and service in assisting legal firms which creates a unique place in the rapidly digitalizing legal industry.

We collaborate with law practices that can fully capitalize our offerings to reach the level of digital recognition that they want to. For instance, with each law firm, we assess their technological infrastructure and leadership prowess before determining which business would reap the maximum benefits through our services portfolio.

We have an unmatched portfolio and have worked with legal firms of all sizes, ranging from smaller independent practices to large legal corporations. We consistently deliver on our promise to boost their market visibility by 20 percent.

The secret sauce is our unique client engagement approach, wherein we monitor and assess the market trends in a firm’s geographical location before partnering with one client per city or state.

What are the biggest challenges in the legal digital marketing space?
Denis: The most significant challenges in creating a digital footprint stem from businesses’ failure to notice market changes with regard to the evolving technology and marketing strategies. In many cases, digital marketing firms continue to follow outdated protocol even after deploying the latest tech-based tools due to the procedure’s proven evidence in delivering market success. As a result, digital marketers are unable to offer businesses the resources and tools that deliver the desired results.

We work to ensure that our clients establish and maintain a robust digital footprint continually monitoring and assessing the emerging digital marketing trends. Furthermore, we hire talented individuals to follow the evolving tech landscape and emphasize creating lasting personal relationships with our clients to suggest the necessary workflow changes and ensure success.

What are the key differentiating factors of your company?
Denis: At WebsLaw, we understand the market and recognize that taking in more clients would not benefit our existing list of clients. The secret sauce is our unique client engagement approach, wherein we monitor and assess the market trends in a firm’s geographical location before partnering with one client per city or state.

We understand how search engines like Google operate. When people search for legal terms online, Google only provides 10 organic spots on page one. Large corporations sponsor the rest of the search result links. Therefore, digital marketing firms can only help their clients compete to reach 10 spots. This is hard to achieve when they are working with multiple customers from the same geographic location. Unlike other digital marketers that serve multiple firms, we work with one client per city/state that displays superior individuality, and we have the potential for success in the digitalizing business ecosystem.

What does WebsLaw envision for the next 12-18 months?
Denis: We are focused on growing our client base by penetrating other market segments with our all-inclusive portfolio. From an organizational standpoint, we are planning to have a presence in all the states in the U.S. and triple our operation in the next 18 months. Another milestone that we hope to achieve is to become one of the most sought after legal digital marketing companies in the landscape.

Read Also



Featured Vendors