VidScale: Delivering Seamless Multimedia Experience

Robert Rizika, CEO

VidScale unifies global operators’ technologies and subscribers to help them dominate new markets through QoE, scale, and value-added services.

VidScale’s MediaWarp platform puts operators in the driver’s seat, creating one of the world’s largest, monetizable global network of things, machines, and people. Today, VidScale licenses its solutions to global operators, and delivers over 2TB/second of data globally.

The world’s viewing, gaming, socializing, communicating, and advertising are transitioning to data networks faster than ever. Over the Top (OTT) video content is thriving, with services like Snapchat delivering nine Bn videos daily. Global operators face a dilemma—content publishers are moving quickly towards SSL, and the window for carriers to unify and offer scale, features, and performance is closing quickly.

Today’s third-party CDN solutions are inadequate for the needs of most content providers. This comes down to a mismatch of core values—QoE vs cost. Nearly 77 percent of OTT media growth has gravitated to homegrown CDNs run by Apple, Google, and Microsoft. Large players can afford to go homegrown, but others are faced with few choices and poor outcomes. VidScale changes the game for all content providers, big and small.

“Service Provider pipelines are turning into ‘dump pipes’ and viewing, gaming, and app experiences are compromised with crushing OTT traffic and the lack of solutions that prioritize QoE,” remarks Robert Rizika, CEO, VidScale. VidScale, based in Cambridge, MA, prioritizes QoE above all, overcoming today’s OTT challenges via a multi-tenant, multi-tier, carrier-integrated solution. VidScale enables operators to deliver global scale, low latencies, and superior features to content providers and advertisers.

VidScale empowers content providers and distributors to virtually set up and mange networks, by leveraging a unified technology platform deployed among the world’s largest operators. The MediaWarp platform allows an operator to deploy a scalable Content Delivery Network (CDN), delivering managed content and OTT services with unsurpassed QoE and efficiency.

Vidcale’s MediaWarp is uniquely positioned to help operators grow revenue by putting them at the very heart of the OTT value chain, and giving them the tools to add monetizable value in real time

“MediaWarp is uniquely positioned to help operators grow revenue by putting them at the very heart of the OTT value chain, and giving them the tools to add monetizable value in real time,” says Rizika.

MediaWarp Radio Access Network (RAN) manages individual streams between the RAN and the mobile core to optimize traffic flow. The platform automates end-user feedback, and re-routes the flow of traffic around congestion. MediaWarp RAN personalizes delivery based on user analytics, allowing VidScale to mitigate disruptions and avoid service degradation.

VidScale enables toll-free media, content pre-positioning, ad fraud protection, mobile acceleration, virtualization, and more. VidScale’s Ad Fraud Prevention solution detects fraudulent advertisement substitution, removing them before they display on the user device, and increasing the value of legitimate advertising. VidScale’s MediaWarp VCDN is an open cloud management platform that allows operators to create a virtualized CDN environment on private, public, or hybrid clouds. Geographically distributed processing nodes support templates of containers that can be virtually deployed in real-time and auto-scaled on cloud platformslike OpenStack, VMWare, and KVM.

New forms of content provide challenges for QoE, in some cases driving data rates up to 20X that of current HD. VidScale is adding next-generation specific media delivery into the core platform. Many MPAA studios have partnered with VidScale to optimize delivery of live and pre-produced next-generation content. “VidScale pushes the envelope of what is possible in CDN. Our dedication to QoE, carrier-integrated approach, and support of technologies like machine learning-based management, put us at the intersection of evolving content owner needs and enabling operator technologies,” concludes Rizika.