For modern organizations, it is mandatory to keep up with the demands of delivering the right content to the right people, at the right place and at the right time. The problem arises when outdated content processes of yester years get in the way of accomplishing this goal—resulting in loss of time, money, and resources. But today’s Content Delivery Networks are getting there and serving content to end-users at much quicker speeds—increasing the prominence of their role in various domains such as education, finance, government, energy among others. Needless to say, dynamic updation is the need of the hour.
Enter Mvix, a provider of enterprise digital signage solutions, multi-screen video wall solutions, interactive digital kiosk systems, and content management systems (CMS).
“Having displays that are able to automatically pull content from different sources and minimize the amount of work required from the user standpoint is what we are focusing on,” begins Mike Kilian, The Mvix Director of Business Development.
Mvix develops digital signage solutions with inherent widgets that automate the gathering, organization and delivery of content to large display panels.
The widgets live within their signature XhibitSignage software which is a feature-rich content management portal that can schedule and control messages on displays, and measure the impact and effectiveness of the messages.
Widgets include Social Media, Google Docs, Event Listings, Data Visualization (charts and dashboards), Queue Management, Emergency Alerts etc. These widgets convert data from internal and external sources into vibrant graphical presentations that are easy on the eyes, and easy to understand.
XhibitSignage allows for optimization of marketing tactics by leveraging quick changes to campaign hotspots and comparing changes in reception.
We take on a very targeted style of content delivery in visual communications: who the audience is, where they are and what type of content is to be placed in front of them
“We take on a very targeted style of content delivery of what and who the audience is and what type of content to be placed in front of them,” states Kilian.
Mvix’s XhibitSignage promotes the brands of its clients by delivering their marketing content in shopping malls, restaurants, corporate offices, amusement parks, and at large events conventions, with respect to targeting specific audience with appropriate content and with appropriate call to action.
For content that can’t be fully automated, Mvix has SignageCreator.
Traditionally a user had to create content with the help of applications like Photoshop or PowerPoint, then upload the content to a digital signage software. Mvix’s SignageCreator simplifies this process. It is an easy-to-use, web-based design software for designing digital signage templates within the digital signage CMS. This self-serve design tool offers the flexibility of incorporating high quality content into a signage network at a fraction of the cost of legacy software. “It removes several steps in the workflow as clients can now login remotely from anywhere,” says Kilian.
The company’s digital signage solutions have been leveraged across many industries. For instance, a corporate firm was burdened with the task of timely content delivery to their employees. Time and again, the printed newsletters were typically ignored and not read. By adopting Mvix’s digital signage solution, the company was able to provide relevant and engaging information to its employees in a timely and cost effective manner.
With over 11 years of industry experience and numerous awards for deploying content successfully, Mvix has over 14000 clients and implementations across 29 countries.
“Our goal is to take that experience that we have and assist our clients and work with them on design options for content deployment across different locations,” concludes Kilian.