Maglabs: Mapping the Digital Future

Andy Travis, CEO

Digital asset management (DAM) is clearly the way forward for businesses considering the growing volume, variety, and velocity of their digital content. With digital communication taking the front seat in almost every industry, DAM is becoming a priority for organizations as finding, consolidating, storing, cleansing, and distributing content remains a daunting task for them. This is where Maglabs comes in—a technology company that renders software-as-a-service (SaaS) to globally recognized brands across a multitude of sectors.

The firm’s myriad of solutions includes Digital Asset Management, Creative Production Workflow, Licensing and Franchising, Supply Chain Management, Publicity Management, and Digital Marketing. “We started as a consultancy based software development company but are gradually moving into the product world as the industry is currently thriving in that direction,” asserts Andy Travis, CEO of Maglabs.

The firm’s flagship product ‘Sargasso’ (www.sargassodam. com) serves enterprises in user management, content management, asset search and filtering, and also in sharing, integrating, and reporting assets. Sargasso is an ISO27001 certified product hosted in the AWS Cloud. It can be customized according to the needs of organizations and can also be operated in a truly responsive environment on mobile and tablet devices. It brings other functionality such as feature rich API’s to assist enterprises with enhanced search, taxonomy and advanced image search capability.

Maglabs has delivered great benefits to its clients through Sargasso, including optimization of cost, time, and security in managing the assets

Maglabs has delivered great benefits to its clients through Sargasso, including optimization of cost, time, and security in managing assets. Sargasso has made faster access to pre-approved assets possible along with ensuring enterprises control their digital assets. Recently, the product was employed by the world’s leading laundry machine manufacturer ‘Alliance Laundry’ in the launch of its new franchise brand—Speed Queen. The product helped the company to manage and distribute brand, marketing, and operational content to users around the world. The prolific features of Sargasso will empower the client to manage and grow its franchise brand consistently and efficiently.

Maglabs acumen in understanding and tailoring solutions for its clients is next to none. “Quality and customer experience are at the core of everything that we do,” adds David Bushrod, Business Development & Marketing Manager of Maglabs. One of the implementations that serve as a testimony to their excellence in DAM is that of Kraft-Heinz. Maglabs created a centralized repository to manage their marketing assets in over 50 countries. The Kraft Heinz 57 Library enables the American multinational organisation to share key imagery with employees, agencies, and major retailers around the world. Another major association of Maglabs is with Manchester United, the world's most valuable football club, targeted at streamlining their licensing operations. Maglabs solution improved the efficiency of contract creation, product approvals, and royalty reporting. Some of the other prominent clients of Maglabs include NBCUniversal, Telemundo, Marks & Spencer, and LG.

Since its genesis, Maglabs has assisted a vast client base to manage terabytes of data to simplify their asset management solutions. Andy Travis explains that enterprises often look for third party vendors to manage large containers of data and with Maglabs’ asset management solutions enterprises have an economical solution to this problem.

The company further intends to simplify taxonomy in Enterprise Asset Management solutions and optimize search options through adding metadata without human intervention. Andy Travis further emphasizes that automation and machine learning are the key instrumental elements of their product development road map. “As an independent technology service group, our solutions provide accuracy and speed in managing content through an in-depth understanding of the lifecycle of a campaign. Automatic image categorization and tagging is at the heart of this,” he concludes.