Vendavo
Boosting Commercial Excellence with Intelligent CPQ

Configure Price Quote software (CPQ) has evolved from a practical tool for simplifying sales offers to powerful platforms supporting effective, efficient commercial processes for successful multi-channel organizations. While CPQ is now considered a large value driver for companies with complex offerings, capturing that value isn’t always easy. Even today, the maximum potential for harnessing value through CPQ can be underpinned due to legacy systems and silos within the organizational architecture of multitude of firms. Realizing this market condition while leading the pursuit to support organizations as they unravel maximum value through CPQ, Vendavo stands eminent as an enabler with a multi-tenant service-oriented architecture.

Established in 1998, Vendavo offers pricing analytics and commercial solutions to enable clients with better decision making over sales effectiveness and pricing. In 2017, Vendavo acquired Endeavour Commerce and took to market Vendavo EndeavorCPQ—a SaaS based platform which bridges the gap between quote-to-order processes, business intelligence, and manufacturing initiatives—delivering more revenue growth, greater sales effectiveness, and faster time to value. Incorporating modern dynamics of automation backed by decades of domain expertise in the fundamentals of configuration, quoting and pricing, Vendavo compounds an intelligent CPQ offering that improves commercial excellence.

Vendavo provides a unique CPQ solution that delivers the best of Vendavo’s price optimization capabilities directly into the CPQ workflow. Through this intelligent pricing solution, B2B companies can easily enable their Sales departments with actionable information which they need to increase efficiency, configure offers, optimize negotiations, and enhance profitability. Sean Myers, SVP, CPQ, Vendavo says, “Businesses have emphasized the Configuration and Quoting processes in CPQ for years.

However, in order to achieve and deliver superior customer experience with optimal profitability in the present marketplace, it is critical to understand the vitality of pricing functions.”

Vendavo EndeavorCPQ consists of a rich embedded analytics component to enhance CPQ strategy for B2B organizations. The platform not only provides the client with a robust means of configuration and guided selling for complex quote situations, but it also provides them with the ability to analyze the results of the configurations offered to help make intelligent decisions on product and selling strategies. Vendavo also offers its standalone products such as Deal Guide^TM, Profit Analyzer^TM, and Deal Manager^TM, which can also be integrated with the Vendavo EndeavorCPQ platform to further enrich the entire CPQ experience.

Vendavo Deal Guide and Vendavo Profit Analyzer constitute two crucial components due to their ability to bring market intelligence, pricing intelligence, and data intelligence together to provide key contextual insights into the CPQ experience. Vendavo’s presence on Microsoft Azure cloud as a SaaS platform provides the company with a unique ability to onboard the clients faster than other providers. The robust enterprise-class API comes with pre-built connections in place ensuring easy connectedness to common ERP and CRM systems without the need for customization. The company is able to sync the data in minimal time, reinforcing it with a rich administrative capability that surrounds the entire application.

Speculating on the prospects of the Vendavo’s business Myers says, “We seea tremendous opportunity in the marketplace to deliver high-end, value oriented SaaS offerings in the commercially critical opportunity-to-order space. As a company, we are continuing the shift to enable our customers to digitally transform their business and achieve new levelsof customer experience and margin improvement.”

The company aims for assisting the organizations that are seeking to establish their mark in digital business by helping them develop web strategies that connect effortlessly with their customers and make it easy for their customers to streamline business with them. Today, Vendavo has the core technology required to support the modern day CPQ and best serve the clients both from a strategic and tactical standpoint. Myers envisions that the next strategic step for the company’s CPQ evolution as a commercial excellence platform involves leveraging uniqueB2B intelligence capabilities developed and honed by Vendavo over many years to create a scalable, people-centric, CPQ platform that is ever-relevant in a rapidly transforming digital economy.