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Twilio offers a simple hosted API and markup language for businesses to quickly build scalable, reliable, and advanced voice and SMS communications applications. The platform’s telephony infrastructure web service “in the cloud” enables web programmers to integrate real-time phone calls into their applications. And its simple Pay-As-You-Go pricing model means customers pay for capacity only when they need it, not before.
Voice applications built on Twilio’s cloud platform scale transparently, mitigating the programming, operational, and contractual headaches that are often associated with exponential development or traffic spikes. Twilio delivers a cloud API for voice and SMS communications that leverages existing web development skills, resources, and infrastructure. It reduces the time and effort needed to develop advanced, reliable voice communications systems that address essential business requirements. The syntax and programming model is focused on making application development as close to the request/response model of web application development as feasible. The API makes use of a RESTFUL interface, and responses are formatted in HTML, JSON, XML, or CSV.
The Twilio Customer Engagement Platform can be used to build practically any digital experience, leveraging capabilities such as SMS, WhatsApp, Voice, Video, email, and even IoT, across the customer journey.
Twilio’s mission is to modernize communications, and it does so by virtualizing the infrastructure behind telecommunications
The platform uses multiple telecommunication carriers for each route to ensure that a message or call is delivered. The Super Network operates a 24/7 worldwide operations center that constantly tracks the carrier networks, alongside Twilio’s dedicated communications engineers who optimize for evolving traffic patterns. By handling massive volumes of traffic, they can detect issues—often before their clients or carrier partners. And receive real-time feedback on handset deliverability through several carriers and destinations and use this data for routing decisions. This data-centric approach to telecom architecture is what distinguishes Twilio from conventional carriers and provides customers unmatched redundancy, uptime, and protection to deliver trusted communications.
Empowered by such a robust solution portfolio, the company is now actively taking part in the battle against the ongoing pandemic. Earlier this year, they announced that one billion people would receive COVID-19 communication powered by Twilio within the next 12-24 months to support an accelerated and equitable rollout of the COVID-19 vaccine. Twilio will help its customers streamline communication, distribution, coordination, and administration through its customer engagement platform, Twilio funding, and other resource commitments. “Twilio is working with developers and organizations around the world to develop digital engagement solutions across all channels for vaccine logistics, distribution, appointment coordination, follow-up and more at amazing speed and scale, but we need to do more to ensure swift and equitable vaccine access globally,” says Lawson.
In a nutshell, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers by making communications a part of every software developer’s toolkit. Their success is in the numbers: Twilio recorded revenue of $590.0 million for the first quarter of 2021, up 62 percent year-over-year, including $44.6 million from Twilio Segment. “We delivered another quarter of outstanding growth in Q1, as companies across industries and around the world continue to turn to Twilio’s customer engagement platform to drive their digital transformation,” said Lawson. “Over the last year, one thing has become extremely clear: we are in the midst of a massive shift in the way companies engage with their customers that is driving a generational opportunity for Twilio.”
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