Sparkchain: Strategically Aligning Businesses in the Blockchain Space

Founded as a division of Sparkpr in early 2017, Sparkchain provides comprehensive strategic communications and marketing services for blockchain and cryptocurrency leaders. From guiding successful token sales to helping companies post initial coin offering (ICO), Sparkchain has emerged as the preferred partner among leading blockchain organizations across the globe. In an interview with CIO Applications, the CEO of Sparkchain, Alan Soucy talks about the growing blockchain industry and his company’s contribution in the evolution of the space.

Could you provide us some background information of your company, Sparkchain?

Spark has been in business for approximately 20 years and our focus has primarily been on the companies in the technology arena. We have always been at the forefront of technology innovation helping businesses with marketing and public relations services.

We were drawn to opportunities involving blockchain over a year ago and formed a division of our company called Sparkchain to focus on it. We took deep personal and professional interest in the segment and began working with promising blockchain companies. Gradually, we started working with larger global companies that are emerging in the blockchain space. Our team’s services leverage our heritage of public relations, strategic communications, and marketing services with some unique expertise to help companies raise funds through a token sale process. We help formulate their token sale strategy, or ICO (initial coin offering), and execute the plans and programs necessary to meet our clients business goals.

Given the prominence of blockchain industry at present, what are the challenges faced by companies operating in this space and how does Sparkchain help mitigate them?

For blockchain companies that plan to raise money through a token sale, there are many challenges and complexities. There are fundamental issues concerning legal ambiguities with respect to the designation of the tokens as securities, and thus it’s challenging to properly navigate securities laws and compliance regulations. Since this is a new and emerging field, there are not many people with experience and expertise, and any company looking to raise funds through a token sale should hire legal counsel with a specialty in this field. Sparkchain does not provide legal advice, however we partner with some of the best legal teams in the industry.

We offer a suite of services comprising communications strategy and messaging that help blockchain companies in conducting their business in compliance with regulatory standards

Beyond token sale fundraising, companies creating new blockchain applications face additional challenges. Like other fundamentally different technologies from the past, significant progress will take time. Essential blockchain components like development tools and underlying protocols are immature or in early stages of development. And skilled blockchain developers are scarce and in high demand, so even well financed blockchain projects can have challenges scaling.

Sparkchain services can help new blockchain companies reach targeted audiences for fundraising efforts, assist in recruiting campaigns, attract industry partners, and build a community of early adopters. We combine a deep understanding of blockchain with expertise in message development, strategic communications, public relations, social and community engagement, content development, and paid media services. We also have a creative services team that designs websites, explainer videos, and infographics depending on the needs of our clients. Sparkchain applies this unique knowledge and service offering to help blockchain companies reach their business goals.

What sets Sparkchain apart in the blockchain industry?

What makes us unique is our 20-year history of success working with emerging technology companies combined with our team’s in-depth knowledge of blockchain and cryptocurrency. We understand how to accelerate adoption of new technologies in the market. We collaborate with technology companies in their initial stages and help them succeed and grow year after year. It’s the integration and confluence of our expertise and services that make us a unique and valuable agency for any company entering the blockchain market.

Having the privilege of working with leading blockchain companies from across the world is a testament to our highly skilled team’s dedication. Our Sparkchain division is unique, and we believe it’s an exciting time for us to be at the forefront of this industry.

What are Sparkchain’s plans for the future?

As the blockchain industry is in its nascent stage, we will continue to develop and incorporate best practices from across the blockchain industry. We want to incorporate the experience gained from our ongoing client associations into future client plans to assist them better. This includes applying expertise and methodologies of past token sales into future fund raising projects, and evolving those practices as new governmental compliance guidelines and regulations emerge.