SnapComms: A One-Stop Internal Communication Partner

SnapComms

Shaneel Naidu, Head of Product, SnapCommsShaneel Naidu, Head of Product
Businesses often prioritize customer interactions over their internal communications. Many use uninspiring tools for internal messaging, which can lead to message fatigue and low readership.

This is far from the type of communication that today’s employees want. Businesses need an effective internal communications strategy to keep employees connected and engaged, and to drive productivity.

SnapComms has been a leading internal communication solution provider since 2007, helping organizations across the world cut through the noise of overloaded inboxes and lifting employee engagement. Through its powerful multi-channel platform, SnapComms presents messages in an engaging and visually appealing way.

In an interview with CIO Applications, Shaneel Naidu, Head of Product at SnapComms, shares his insights on how the company leverages its expertise to provide exceptional internal communication solutions to clients.

What are some of the key challenges that organizations face in the internal communication space?

Some of the major challenges for businesses are pandemic-induced changes in the global work environment. As most employees today work from home or other remote locations, disengagement and disconnect among the workforce has risen. This creates challenges for businesses when it comes to their operational efficiency, productivity, and cultural integrity.

Unfortunately, many organizations still rely on outdated channels like email to communicate with their staff. This leads to message fatigue, where staff stop paying attention to messages they receive. Every missed message can pose significant risk to the business and undermine critical operations.

The SnapComms platform is designed to reach every employee, regardless of where they’re working or what devices they’re using, to ensure everyone is informed, engaged and inspired.

Could you elaborate on SnapComms’ multi-channel internal communication platform?

The SnapComms communication solution is unique in that it performs across the entire communication spectrum – from intrusive, full-screen emergency alerts to more passive channels for building awareness. At a high level, clients can access high-impact channels for instant cut-through, informative channels for broad awareness, and interactive channels for high engagement.

This allows businesses to address all their communication requirements through one platform. Emergency desktop and mobile alerts protect staff safety; scrolling newsfeed-style tickers provide real-time status updates; digital newsletters curate company content in a variety of media formats; promotional channels like screensavers, wallpapers and digital signage raise employee awareness; and interactive survey and quiz channels increase staff engagement.

This diversity of priority and passive channels differentiates us in the industry and empowers us to deliver better results to customers.

What benefits does SnapComms’ multi-channel internal communication platform provides?

Designed for modern-day business needs, the SnapComms platform is not just a communication tool, but an end-to-end solution for businesses’ internal communications requirements.

Special features built into the platform ensure our customers’ messages get employee attention. By using targeting and recurrence features, communicators can achieve 100% readership while eliminating message fatigue.

Our range of more than 70 ready-to-use message templates are designed using best practice design and compelling content to help businesses create and deliver effective messages faster.

HR Teams can use the platform’s passive communication channels to improve their employees’ health, safety and wellbeing, where the eye-catching content encourages positive behavioral change.

To help teams improve the effectiveness of their messaging, our platform arms them with data-driven insights and reports that display the performance of message delivery, readership, interaction, and overall engagement. This information allows communicators to see which content resonates with employees the most.

Could you cite a case study on how SnapComms has enabled clients to overcome hurdles and attain desired outcomes?

Our customers come from communications, IT, HR, security, compliance, and other functional areas. We have more than 2.5 million paid users across many different industry sectors in 75 countries worldwide.

  • Our state-of-the-art communication solution performs across the entire communication spectrum, from intrusive, full-screen emergency alerts to more passive channels for general awareness


In one instance, we collaborated with a customer looking for a platform that could deliver disruptive impactful communications while gaining employee attention. The client had employees distributed across various departments, including manufacturing, operations, corporate offices, and on-field. As such, it was in their agenda to use targeted and relevant messaging tools to keep their communication lines stable between their highly dispersed teams. The client was able to achieve this by using the SnapComms platform. In fact, they have been successfully using it for the last couple of years to deliver leadership communications, protect employee health and safety, provide awareness on critical business updates, and drive engagement.

What does the future hold for SnapComms?

Product development and improvement is a continuous process at SnapComms. We foster long-standing partnerships with customers, industry experts, and professionals intending to build the best solution for our clients. We listen to our customers, gather information on our platform’s functionality and performance, and then look at industry trends to provide the best experience possible for our customers and their employees.

Adhering close to our mission of providing end-to-end internal communication excellence to businesses, we continue to focus on innovation and deeper customer relationships. We plan to enhance the capabilities of the SnapComms platform from both the message creation and delivery standpoint.

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