ShopSite: Facilitating a Seamless Online Shopping Experience

David Hills, CEO

The era of brick-and-mortar stores is steadily declining with the dawn of digital stores and consumer experience is becoming a vital competitive differentiator for enterprises in the retail space. ShopSite, an eCommerce solution provider based in Orem, UT, works around the core idea of helping enterprises develop customer-friendly eCommerce websites. With their unique suite of store building software solutions, the company paves the way for thousands of enterprises to expand their market base and provides end customers with a seamless shopping experience.

With a view to simplify the promotional strategies of their clients, ShopSite also provides marketing services. Companies can leverage ShopSite’s SEO tools, integrate with social media and WordPress, as well as send newsletters and cart abandonment e-mails to end customers. ShopSite’s suite of solutions— ShopSite Starter, ShopSite Manager, and ShopSite Pro—is tailored to meet the evolving needs of businesses while keeping pace with industry trends. “The three levels in our suite allow customers to start small and then upgrade to the next level when they need higher-end functionality. We have small customers on one end of the spectrum and on the other end we have mid-sized businesses,” elaborates David Hills, CEO, ShopSite.

The shift in consumer preference to mobile platforms has driven ShopSite to develop mobile-friendly websites with responsive designs for their clients to garner a higher level of customer traffic. ShopSite also enables selling through pre-existing eCommerce sites like eBay and Amazon.

ShopSite is tailored to meet the evolving needs of businesses while keeping pace with industry trends

Maintaining flexibility in their services has helped ShopSite retain their earliest clients for decades as well as open doors for several new ones. Customers can leverage ShopSite’s existing HTML- and CSS-based templates to quickly build their eCommerce websites or customize these templates according to their preferences. ShopSite goes the extra mile by deploying certified ShopSite designers to assist customers in creating a specific look. Unlike competitors in the market, ShopSite will never restrict clients from hosting their server where they want.

ShopSite’s certified developers address advanced requirements such as connecting clients’ backend systems to ShopSite’s APIs, or creating custom modules that can couple with specific fulfilment systems. One such instance was when ShopSite assisted one of its clients, Compliance Signs, to bind their backend systems to ShopSite’s APIs. “Through our APIs, Compliance Signs was able to take the order data and pipe it through to their backend fulfillment system, helping automate their shipping solutions,” recalls John Young, VP of sales, ShopSite.

In line with industry advancements, ShopSite keeps pace with current trends to deliver the best services to customers. With payment-related security issues rattling the online community, ShopSite rises to the top of the industry by being certified for PCI-DSS compliance and passing the Payment Application Best Practices requirements. Leading the race in delivering high-end services, the company is all set to launch their new offering—ShopSite Enterprise. Using a MySQL database in ShopSite Enterprise, the company plans to increase the flexibility of its services to the small-and medium-sized enterprises. “You have to keep up with the technologies and the surrounding changes to deliver better services to customers,” concludes Hills.