Shopping Feed: User-friendly Multi-channel Marketing Campaigns

From Paris to New York, Shopping Feed has left an impression on every location it has operated in. The multichannel e-commerce platform launched in 2010 in Paris, France. Since then, the firm has grown into a prominent player in the global eCommerce market. Shopping Feed is supported by a team of “eCommerce enthusiasts” who focus on innovating effective eCommerce tools that add value to its clients. Shopping Feed elegantly allows the seller to list products, sync inventory, and manage orders across thousands of eCommerce channels from a single powerful platform. As a culture, they currently focus on the SMB market and look to cater to their marketing needs by providing powerful, user-friendly eCommerce software. For Shopping Feed, customer service is paramount. They aim to meet the high standards of excellence for a responsive and forthcoming customer service. To quote Andy McCullough, Global Growth Director at Shopping Feed, “Our team is very passionate and exquisitely supportive, and focuses solely on the success of the user.” This statement is backed by the incredible response from Shopping Feed’s clientele, most of whom appreciate the firm’s quick and attentive support.

Shopping Feed’s global reach and popularity are on an upward trajectory. During their growth, the firm has gained an understanding of what sets the European market and the American markets apart. While there are numerous key eCommerce channels catering various countries in Europe, in America, there are fewer key players, leaving room for the eCommerce powerhouses like Amazon, Ebay, Jet, and Walmart. Shopping Feed has adjusted accordingly and added new tools to its system to accommodate the high demand that accompanies these major channels.

The features of Shopping Feed’s eCommerce platform are unique and customer-centric. Along with common eCommerce features like auto-setup, barcode search, invoicing and product management, ASIN matching, and SEO marketplace, the platform has distinctive, user-friendly tools like business and auto-remove rules.

For Shopping Feed, member success is paramount. The firm aims to meet the high standards for a responsive and effective customer care

These features allow users to make smart, automated changes to their product listings by using ‘if/then’ statements to facilitate massive changes to product data. The conversion-tracking tool is another useful feature; clients gain insights on their advertising investments from the top down, pitted against other channels. Other features include order importing and management, real-time inventory tracking, statistical insights, and team tools. The platform even features a ‘vacation mode’ tool, which lets users slow down their orders by zeroing out the inventory for all their product listings across various channels. One of the most appreciated features from the client’s perspective is the Error Investigator; users are navigated through steps to solve errors that are found in the listing data. Mr. McCullough brought the fact into the light that many eCommerce platforms don’t accommodate the error correction feature in their system.

Via Shopping Feed, users can run parallel marketing and sales campaigns across various channels like Amazon, eBay, Google Shopping, Bing Ads, Etsy, and Houzz. The value proposition of using Shopping Feed is that clients do not need to add extra personnel in order to manage such multiple campaigns. “User can manage parallel marketing campaigns from the comforts of a small team; tremendous investments are not required to sell on industry standard channels,” adds McCullough. Therefore, Shopping Feed provides a cost-effective way to sell more products across the internet, from the comfort of your existing team.

Looking forward, Shopping Feed is currently enhancing their a repricing add-on that will provide insights to users on the pricing of similar products on eCommerce giants like Amazon, thus allowing users to price their products accordingly and automatically. The firm looks to launch itself in the Asian market, with Singapore and Japan as their main focus in the coming calendar year. The absence of external investments within Shipping Feed, has given the customer-centric firm an independence from investors that allows it to produce something that is truly unique, nimble and flexible.