QSocialNow: Real-Time Big Data Monitoring and Analytics

Rafael Prieto, CEO, Alejandro Alessi, IT Director and Facundo Selfeni, Product Manager

In the new digital age, organizations face substantial changes regarding communications management, marketing, as well as developing a clear understanding of consumer habits and behavior. The impact of social networks on communication processes has brought forth a radical shift in marketing strategies for enterprises that still rely on traditional channels to reach audiences. Further, the digital revolution brought about by technological innovation influences various markets, geographic spaces, and social sectors, which has generated uncertainty, investment needs, and new competitive approaches. Established with the mission of providing intelligent solutions to overcome the challenges posed by the digital revolution, QSocialNow has developed a proprietary big data analytics platform for research, communication, and marketing. The Argentina based company offers a plethora of value-added services that include consulting for advertisements, content production, improving brand image, online and telephonic campaigns, strategic scenario analysis, and developing micro-segmentation schemes for micro-targeting users.

QSocialNow’s platform serves several vertical markets including service industries and the public sector. “Our platform automatically produces inputs and deliverables for data analysis while our specialized team is in direct contact with clients for orientation and consulting,” explains Rafael Prieto, CEO of QSocialNow. These inputs are produced through machine learning algorithms and statistical methods of self-development, along with processing large amounts of information from social networks, websites, and demographic and socioeconomic data.

We help clients make better decisions based on analysis of market trends in digital media coupled with strong customer support from our multidisciplinary expert team

One of the distinctive aspects of QSocialNow is the semantic analysis of conversations in social networks, which allows for a deeper understanding of events. The platform has more than fifty semantic models of development, which includes more than 3200 categories. This allows the platform to predict the presence of a specific topic across social networks and then perform analysis to provide recommendations for content production in order to improve engagement rates and optimize advertising guidelines.

QSocialNow offers a big data solution integrated with social media listening, demographic analysis, and prediction and strategic analysis for vertical markets. “Our qualitative data processing approach transcends quantitative solutions and as a result, our platform provides quick marketing reactions and deep analysis,” says Prieto. Additionally, QSocialNow offers assistance in the adoption and operation of their platform to ensure that clients maximize its potential. QSocialNow creates micro-segmentations and analysis from different sources of information. It does not only take into account public conversations across social networks, but also incorporates data from other sources, including surveys, interactive voice responses, client’s records (complaints on their website and store-visit behavior), and data from statistical institutions. This combination of data allows QSocialNow to increase the depth and focus of their consumer behavior study in specific geographical areas and demographics. “We have developed algorithms to make micro-segmentations in a more specific manner than conventional statistical tools,” adds Alejandro Alessi, IT Director.

Prieto narrates how QSocialNow helped Dypsa International, a real estate development company, which had managed to take on an ambitious survey of potential clients. “With our help, they were able to segment their prospects according to their interest, followed by direct marketing campaigns for each of them,” states Facundo Selfeni, Product Manager.

QSocialNow has established a technological and methodological platform that allows for commercial expansion. This business plan is being executed with success as seen in the company’s 500 percent increase in client base and market presence, especially in Latin America. Moving forward, QSocialNow is incorporating IoT, new data sources, and expanding the micro-segmentation techniques along with integrating its solution into several social media platforms. “We help clients make better decisions based on analysis of market trends in digital media coupled with strong customer support from our multidisciplinary expert team,” concludes Prieto.