Propel: Streamlining Product Success with Salesforce

"Our integrated and configurable platform enables contextual collaboration between product development, commercial, and service teams"

Moreover, Propel leverages Salesforce's point-and-click administration capability and "clicks, not code" approach, to be highly responsive to the unexpected changes that may occur during product development. This helps enterprises launch new products and services in a manner that is radically different, effective, and fast from their current "rigid" business models. The platform also comes with all the infrastructure, network, and application security that Salesforce delivers. This provides customers with complete privacy and the highest level of performance.

Elaborating more on Propel’s value proposition, Hein recalls their recent engagement with a medical device company that had been growing through acquisitions. Even though the client had robust business practices for individual medical divisions, the growth to a billion-dollar company obligated them to adopt a common product development practice across all their facilities that were still using pre-acquisition systems. With multiple FDA regulated products in the market, the client had to be extremely responsive to changes in regulatory mandates while continuing to ensure the highest quality of their products. By collaborating with Propel, the client was able to come up with a common product development practice across their medical divisions in North America, EU, and Asia. The company went global and exceeded their rollout goals to expand their usage in other geographies also. The manufacturer was also able to complete FDA audits and approvals successfully. It was the speed and flexibility of Salesforce, coupled with Propel’s dedication and expertise in the industry that drove the success of this collaboration.

A Culture Driven by Innovation

Since its inception in 2015, Propel has been driving disruption in terms of technology and people—a fact that’s evident from its backing by several venture capital firms. The power of its dedicated team with deep industry expertise and experience has given Propel a five-year head start compared to its competitors. “This is why CIOs of several manufacturing firms find Propel as a reliable partner to help them increase revenue,” comments Ambrosini. By leveraging this edge, Propel is laser-focused on adding more capabilities to its solution suite and become a one-stop-shop for product developers of all sizes.

Having a well-established global presence with customers across North America, Europe, and the APAC region, Propel plans to focus on continued revenue growth. A major sales focus will be the European and Asia-Pacific markets, where there is a huge scope for Salesforce cloud-based solutions. “We are striving to reach high on the ladder as an innovative global leader in the upcoming years by working closely with Salesforce,” concludes Hein.