Profisee: Accessible Approach to Data Management

Eric Melcher, VP of Global Product Management

Profisee has positioned itself as the fastest growing multi-domain enterprise master data management platform, uniquely combining deployment speed and ease, with industry leading performance scale. Profisee’s affordable and accessible approach to data management is disrupting a costly and complex legacy MDM market, helping to accelerate their customers’ digital transformation strategies.

In an interview with CIO Applications, Eric Melcher, VP of Global Product Management shares his insights on how Profisee is designed to model and manage virtually any master data domain or reference data set.

Explain to us about Profisee and the factors that differentiate it from other vendors in the master data management space.

Profisee has been focused on data management since its inception in 2007—when many different data management platforms were introduced.

Innovating the approach to MDM has been our singular focus. It is our ‘single integrated platform' built from the ground up that distinguishes Profisee from other data management vendors. With this platform design, a company renders a faster path to mastering critical business information and scalability within an organization whereas many vendors in the data management space must rely on custom code deployments, connecting their own disconnected solutions to provide “a solution”, and therefore struggle with performance or scalability making for a frustrating customer experience.

On becoming a game changer in the data management landscape:

Data needs to be managed proactively and should be treated as an asset. We focused on initiating a platform that was agile for both business and IT, that could cater to specific business problems. Many organizations start building a massive “360 customer solution” for data management without any particular business challenge or benefit in mind. Profisee, on the other hand, initially analyzes a customer’s business problem. Our methodology starts with focusing on the issue, building a business case and providing a quick win solution with the aim of delivering incredible value every time driving high customer satisfaction. We view our comprehensive solution and unparalleled customer service as key factors to overcome the historically “not good enough” approach of legacy MDM vendors and create a new wave in the data management market.

We are the only multi-domain MDM platform in the market that is built on the Microsoft ecosystem. Profisee is simply the easiest and fastest MDM platform in the industry. Voted #1 by business users

Customers solve data management challenges from their perspective:

With data management covering a broad solution space and the ability to solve hundreds of business issues, it can be overwhelming for companies to know where to begin. Successful customers look for research, case studies and examples by companies that look like them. When searching for data management information, companies can look to Profisee for examples by domain, industry, and role that’s relevant to them. We have customers in almost every industry of every size solving business issues with a strong data management strategy.

Elaborate on the features and functionalities that your firm provides to business data stewards:

At Profisee, user experience that delivers on ease of use, speed and scale, without functional compromise is our delivery strategy. Traditional MDM platforms are complicated and technical. Profisee simplifies the entire process via user experience and uncompromising performance allowing clients agility and access to drive necessary data governance and analytics, without having to write code. The platform’s interface is designed to provide users with drag and drop features, empowering business data stewards to perform the actions and analytics faster and more affordably. Profisee takes advantage of technologies to set completely new standards for the MDM market that legacy systems are unable to provide.

On Profisee's partnership with Microsoft:

Profisee, a Gold ISV and Co-sell partner exclusively partners with Microsoft on the Profisee Platform. There is significant momentum in driving Azure consumption as customers move applications to the cloud. With our flexible deployment options, across our existing customer base, and new prospects, we are driving a noteworthy uptake in new business over the last year. With our long-standing Microsoft relationship, we have deep Microsoft roots in product development, including our latest applications: LightSwitch™ for Reference Data Management, available in the Azure Marketplace, and LightSwitch™ for Dynamics 365. LightSwitch™ provides a simple data management strategy for quickly migrating data from Salesforce, Dynamics CRM and other platforms to Dynamics 365. Microsoft is Profisee’s most strategic global partner, and as such, we continuously align our technology investments with the evolving Microsoft technology strategy. We look forward to continued and increased global partnership with Microsoft and their strategic partners.

How does the future look for Profisee?

We are investing heavily in growing our partner community– consulting partners, reseller partners, also potential ISP white label partnership opportunities. From a global perspective, we will be relying on our partner channel to help drive our growth in the US, Australia, and the UK where we have physical sales presence. But, more importantly, we plan to extend our reach to other parts which include Europe, South Africa, Asia and South America. This step is a part of the most significant area of investment from a sales and marketing perspective. From the product perspective, there will be a major release this year that will run natively on Platform-as-a-Service on Azure. We see an increased demand for cloud deployments, as organizations look to achieve greater levels of profitability, reduce risk of customer attrition and enable top-line revenue growth. We are pleased to play a major role in our customers’ data management strategy.