Prisma
A Unique Approach to Marketing Logistics Management

Julie Volz, Vice President of Sales & Bob Anderson, CEO

While many think that the dawn of the internet has heralded the death of print media, nothing could be further from the truth. Granted the internet offers brands countless avenues for reaching target audiences through a variety of digital marketing tactics, but print remains a vital part of the marketing supply chain. Newspaper, billboard, magazine, and direct mail ads are still as relevant as ever. But what if we merge the power of print with that of digital? Supplementing print media with digital ads can prove to be a fantastic way to amplify a brand message while nurturing potential leads from multiple touchpoints. Enter Prisma, a one-of-a-kind company with the knowledge, expertise, and innovation to help organizations take their marketing to the next level.

For more than 40 years, Prisma has been helping its customers bring their message to market with speed and accuracy. The company's marketing logistics technology and services provide end-to-end supply chain management for enterprise and small-to-medium size businesses alike. "The legacy of our company is commercial print. The internet has disrupted every industry, but print was disrupted early on in the late 90s. While the rest of the industry has been shrinking, we have been using technology to grow and help our clients with online marketing supply chain deliverability for over 21 years. We have been focusing on audience profiling, consumer demographics, and psychographics in tandem with the latest technology to help our clients grow their business," states Bob Anderson, CEO of Prisma. Today, Prisma specializes in full-service marketing logistics services from design and direct marketing strategy to printing, warehousing, and shipping.

Businesses today are highly reliant on data analytics to attract new clients and retain the existing ones. To this end, Prisma's solutions help clients to analyze the data profiles of existing clients and find lookalikes to help them gain new customers.

With in-house data and mailing teamsthat are experts in postal regulations, Prisma provides cost accounting and ensures successful mailings, list acquisition research, custom programming, distribution and mail list processing, file prep, healthcare fulfillment and account services management; all in compliance with USPS regulations and HIPAA standards. The company's proprietary Direct Mail 360 (DM360) solution helps clients effortlessly reach their audience on multiple channels for an optimal response using seven technologies—SocialMatch, Call Tracking, Informed Delivery, Mail Tracking, Online Follow Up, Social Follow Up, and LEADMatch. With DM360, clients can enhance the results of their direct mail campaigns by an average of 23-46 percent through integrated marketing strategies, also known as omnichannel marketing.

Shrinking marketing and advertising departments and diminishing resources have hampered the reach of marketing strategies. Prisma helps overcome this barrier by using technology to organize and analyze data to use it for direct marketing. "With DM360, we incorporate digital marketing techniques such as social media advertising, Google retargeting, direct mail tracking, and lead acquisition, which enhance direct mail response rates for our clients," adds Julie Volz, Vice President of Sales at Prisma.

Over the years, Prisma has successfully helped streamline marketing supply chains for multi-location companies and franchise organizations through its proprietary, secure technology solution called dokshop. The online marketing portal enables clients to generate company-branded marketing materials online—anytime, anywhere. Dokshop brings customization to the local level so that managers or franchisees can order their own printed or digital materials from a single source. Through data analytics, dokshop enables companies to see exactly how much money a customer is spending on different types of branded collateral.

While working with a large restaurant brand with approximately 675 locations across the U.S., Prisma was able to help them overcome the challenges related to managing different menu versions, pricing, and content with its proprietary menu management technology through dokshop. "Menus for 675 locations may consist of 120 different versions. With our technology, we created the templates and designed all the different versions quickly, increasing the client's speed to market and saving them a significant amount of money by automating the entire process," says Julie.

In an industry dominated by men, Prisma has been a driver of change, challenging the status quo with several women in its executive leadership. The success behind Prisma's speed to market strategy can be attributed to its experienced staff that truly understand the tech-enabled services they offer. A project completion timeline of 45 to 60 days makes for a great customer experience, and this is validated by the numerous Fortune 500 and 1000 companies that Prisma serves. With its newest facility in Nashville, Tennessee, the company is poised to strengthen its deliverability and establish a national footprint. "Post COVID-19, a lot of companies have been let down by traditional digital marketing techniques. Our ability to deliver digital ads through Gmail, Instagram, Facebook, YouTube, or Twitter before the direct mail piece reaches a customer has been a game changer," notes Anderson.