Prifender: AI-based Technology Maps Personal Information

Christopher Glover, CTO

Big data is a big deal. And it’s proliferating at an exponential rate. Ninety percent of the personal data out in the ether has been collected in the last two years. This amounts to roughly 2.5 quintillion bytes a day of data that many organizations have given little thought to: how it accumulates; where it lives; who owns it; and how it’s being tracked and protected. Some of the data has value. Some have no value at all. A lot has been fractured and lost across repositories, systems and documents throughout the enterprise. Yet, given the increasing regulations around data privacy, all of it needs to be accounted for—not just what the organization can find.

Typically, organizations use paper and people to inventory, map, track and manage their personally identifiable information. Unfortunately, these processes fail to provide a complete picture of the data for which an organization is responsible.

Enter Prifender. As envisioned by the company’s senior leadership team—Nimrod Luria, CEO, Omer Matityahu, COO, Sagi Leizerov, Chief Data Solutions Officer, and Christopher Glover, CTO—Prifender uses a patented AI-based, identity-aware privacy technology platform to address the challenges of mapping personal information and obligations.

Regulators Demand Accountability for Personal Information

As big data and analytics give organizations greater visibility into the personal preferences of their consumers, governments and regulators around the world are demanding that organizations demonstrate accountability over their personal information. However, accountability may look different depending on where these individuals live and the type of data they are providing. This makes accountability complicated as they look to comply with myriad regulations, agreements, contracts and opt-in/out requirements that apply differently to different individuals and even different to certain data types of the same individuals. And the failure to comply can be costly—in the case of GDPR, fines can amount to as much as four percent of an organization’s global revenues.

Beyond GDPR and an increasing number of other data privacy regulations, there is the rising desire for organizations to monetize their data.

Prifender’s AI-based privacy technology platform cost-effectively helps organizations to understand the data, know who the owners are and comprehend the processing around it, allowing them to meet their compliance obligations and fuel future growth.

Prifender works with any data structure and grows by learning an organization’s data using AI

Prifender Stands Out in the crowd of privacy and security products

With vast amounts of information that come in different formats from different types of technologies, tackling the challenge of scaling without understanding the data is impossible. Available as an out-of-the-box solution, Prifender addresses scale using AI-based, identity-aware technology that can scan specific systems or the entire enterprise to automatically map identifiers and associate them with identities. Prifender works across different systems, technologies and diverse forms of data.

Prifender Helps E-Commerce Website Become Privacy Leader

A world-leading e-commerce website, with billions of users and operating in various regulated countries, wanted to do more than meet GDPR compliance obligations. It wanted to become a leader in privacy management. But, with more than 800 petabytes of data to process, this was no easy feat. The company sought adaptability and scalability to build the trust of its users and do the right thing in the right way. Using Prifender’s AI-based privacy technology solution, the organization was able to manage scalein a way that made a considerable difference to its ROI. Prifender mapped identities to organize a centralized inventory, including in a non-Latin language for one of their countries of operation, to get the company ready for compliance with some of the more demanding GDPR requirements.

Sagi Leizerov, Ph.D., Chief Data Solutions Officer

Prifender Shines at Microsoft Event

Recently, Microsoft organized an event in Brussels for its partners to identify ways to address GDPR compliance obligations using Microsoft’s products for end-users. As a partner, Prifender was invited to explain how its AI-based, identity-aware technology could provide an effective remedy. The Prifender team demonstrated Prifender’s ability to analyze a security incident from a Microsoft firewall, and provide a detailed analysis of the compromised data and identify the GDPR-impacted data within a few minutes.

Prifender Continues to Enhance Capabilities

Prifender continues to showcase and enhance its innovative AI platform for data inventory and privacy. As part of its commitment to continuous client-focused improvement, Prifender keeps expanding algorithms and product features to include additional languages and new data formats such as voice, video, and images. With its next-generation AI-based platform which enables companies to adapt and scale to meet the evolving privacy obligations of today’s business environment, Prifender is at the forefront of privacy accountability.