Parker Justiss: A Law Firm That Connects With Your Business

Parker Justiss

Greg Parker, Shareholder, Parker JustissGreg Parker, Shareholder
Parker Justiss is an Intellectual Property (IP) law firm that seems different from other IP law firms. Located in Dallas, Texas, Parker Justiss focuses on IP matters, including patents, trademarks, copyrights, and trade secrets. In an exclusive interview with CIO Applications, shareholders Joel Justiss and Greg Parker provided first-hand insights about the processes, solutions, ideologies, and culture that drives the company and has established them as one of the top players in the market.

Please introduce us to Parker Justiss. What is the ideology behind it?

Joel Justiss: We are a boutique IP law firm that helps our clients succeed by protecting their IP. While most of our work involves patents, we realize that there are also other ways to protect a client’s business than just a patent. Take branding, for example. We emphasize that an organization’s trademarks and service marks are essential.

Greg Parker: What we try to do as a firm, which I think sets us a bit apart from some of our competitors, is that we sit down with our clients to get to know their business, their long-term goals, and short-term goals. Then we come up with the best set of solutions that we can employ as a firm to help them meet their goals. We are intellectual property attorneys, but we counsel our clients on all different aspects of the law in order protect their businesses. We often help our clients in different aspects, such as the formation and building of their businesses. Many small and medium size business clients come in without a good understanding of what it takes to fully protect their intellectual property and/ or take it to the next level, and we provide that support.

In your initial discussions with clients, what challenges do they face regarding their intellectual property management? How does Parker Justiss address these issues?

We are a boutique IP law firm that helps our clients succeed by protecting their IP. While most of our work involves patents, we realize that there are also other ways to protect a client’s business than just a patent.


Joel Justiss: Each client is a little different and faces several challenges. Our approach is to connect with a client to identify the client’s problems that we observe, and the competitors did not. We can then help them determine the best strategy to address their unique problems and execute that strategy to obtain the results needed for them. So we do more than just connect with our clients; we also obtain results. For example, we have assisted in obtaining the issuance of over 850 patents worldwide in the last five years. That’s how we stand out, and that’s how we can help our clients stand out in the crowd. Based on our discussion, we use the different tools of intellectual property to protect their business, whether it be utility patents, design patents, trademarks, trade secrets, etc. Oftentimes, people believe that they need to have a patent for their organization. We preserve their uniqueness with our intellectual property tools that include much more than patents.

Greg Parker: Sometimes, a client comes to us, looking just to patent the product.

Joel Justiss, Shareholder
We give them more of a patent or intellectual property portfolio rather than just a single patent. Sometimes there are individuals or existing businesses that want to focus on this one idea that they have. Once we sit down with them and counsel them on our approach to their concept and beyond, they understand that they’re getting a far more significant amount of counseling than just filing a patent application. Our desire to get to know our clients well has enabled us to become partners with many clients.

  • What we try to do as a firm, which I think sets us a bit apart from some of our competitors, is that we sit down with our clients to get to know their business, their long-term goals, and short-term goals.


What is your typical clientele? How do you cater to each of these unique clients?

Greg Parker: We have clients that range from Fortune 100 companies, mid-size companies with 10-100 employees, small companies with 2-25 employees, and sole inventors. The Fortune 100 clients already have their in-house intellectual property counsel, and they know what they’re looking for. They are very result-driven and come to us with a project that they want us to start and finish, and we want to handle it in the best way possible. These clients are savvy, and they’re experienced. In that type of scenario, it is just providing the best legal support we can. Many of our clients have told us over the years that they have plenty of attorneys that do good work, but they do not have attorneys and firms that understand the procedures that they are looking for daily. And then we have the smaller clients, the 10 to 100 employee clients who believe they know what they’re looking for (e.g., they may have read up on the internet), but more often than not, they miss the mark of what they need as a company. We recognize that their needs are different than our Fortune 100 clients. For example, we had one company transfer over 1,000 patent files to us to complete prosecution; mid-size and small companies do not have this need. So we adjust our legal support and counseling to the client at hand.

Could you tell us about an instance where a client immensely benefitted from your solutions?

Joel Justiss: There’s a company that we worked with whose uniqueness was a software package. You know it is a little bit harder to protect software solutions than it used to be. So, instead of just trying to get a patent, we talked to them about their ultimate goals, short-term and long-term, and figured out how to protect their vision and their business. And so we ended up filing about two or three patents, doing continuations, and purchasing a patent and other intellectual property to help their portfolio. In addition to the patents, we also filed multiple copyrights, trademarks, and service marks, to help protect their company. They just had a recent evaluation of about $100 million, and we are still working with them to protect and grow their business.

How has COVID-19 shaped the future of Parker Justiss?

Greg Parker: I think that COVID has helped Parker Justiss and its clients understand, that the firm’s physical location is less important these days. Most of our clients have been on both the East Coast and West Coast for the longest time. Earlier, we thought an in-person interview was the best; so we would often hop on the plane to discuss things with clients. But with all the new available platforms, it doesn’t matter if our clients are on the East Coast or the West Coast; we can quickly hop on the phone or a MS Teams, Google Meets, or Zoom call and have a face-to-face meeting with these people. And uniquely, now you get to share screens. This makes it such that clients, whether local or global, can sit down face-to-face, either via in-person meetings or video conference calls. It’s like you’re sitting there with them. I think these days that even some of our clients who enjoyed and appreciated the actual in-person meetings prefer video conference calls.

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