Ooyala: Unleashing the Power of Digital TV

Distinct Vision: Multiplying Success

Ooyala has the vision of delivering TV online and takes a different approach towards achieving that. While other players in the market focus on simply getting video online; Ooyala’s vision goes far beyond that. Ooyala does not just ensure that video gets online; it helps clients multiply their revenue, reach, and measure their audiences, Moreover Ooyala’s specialized services and integrated video solutions also allow them to capitalize on data-driven insights through its platform built on big data. “We collect analytics and derive insights from every video instance—whether it is from the broadcasters and operators (our customers) or their audiences—to see where we can make the platform smarter,” adds Lepe.

From identifying what content resonates with a particular audience, to understanding exactly when viewers stop watching content pre-roll or mid-roll ads, the company’s video analytics platform—Ooyala IQ— provides insights for everything to create a better and more enjoyable TV experience online. These insights help them make smarter decisions about what content to produce or license in the future, which devices to target and why, and how to keep the viewers engaged. This further helps in creating a better experience for the customers as well as greater monetization, which undoubtedly remains a concern for them. Moreover, in production, efficiency is paramount. Companies are challenged to deliver more content in more formats, to more devices, in more languages and regions than ever before, but at less cost and, typically with the same resources. To solve it, companies are looking for solutions that make their teams and processes more efficient.

"Ooyala helps to level the playing field for content creators and distributors looking forward to channelize compelling content through digital TV"

Microsoft and Ooyala are working together to bring Artificial Intelligence (AI) to video production. Using Microsoft’s Cognitive Services and Ooyala Flex, companies can simplify metadata capture by extracting transcripts, detecting faces within videos, and analyzing text to detect key topics. The benefits range from streamlined metadata insertion, greater personalized video delivery to audiences as well as better ad targeting and ensuring brand safe environments for advertisers.

Evolve Beyond OVP

Ooyala’s IVP solutions address the challenges across every step in the video journey, from production to publishing and advertising through its complete set of solutions, which includes Ooyala Flex, the Ooyala video platform, and Ooyala Pulse, along with Ooyala IQ. Through Ooyala Flex, the company helps its clients deal with the cost and complexity related to creating, managing and distributing content. Its video production workflow technology platform offers complete control of the end-to-end asset and metadata management, workflow orchestration, and operational insights to transform and modernize video content operations. It organizes all the elements of production workflow in a way that it becomes easier to adapt to the upcoming market changes or user behaviors.