Chris Greiner has been named as the new CFO of Zeta Global to oversee the organizational finance and accounting functions.
FREMONT, CA: Zeta Global, a data and AI-powered marketing technology company that drives customer acquisition, retention, and growth, has appointed Chris Greiner as the Chief Financial Officer. Greiner will supervise the accounting and finance operations, set financial strategy, business integration, thereby enhancing business performance. He has over 20 years of experience from successful public companies within the technology sector, with the last ten years focused on artificial intelligence and analytics.
Chris Greiner has worked as the point person for the investor community in LivePerson, before joining Zeta Global. He was a CFO and COO in Inovalon that is a healthcare technology company. Zeta Global is thrilled to welcome Chris, as his expertise as a public company CFO, along with his background of serving technology and AI-driven companies, is an ideal fit for the company. Greiner will build upon Zeta Global's positive momentum, achieve greater operating efficiency, and look towards future plans within the market. With Greiner's role as a CFO, the company simulates its growth trajectory. He will continue to help brands and agency partners unlock consumer intent, customize experiences, and drive business growth.
Zeta Global is a data and AI-powered marketing technology company with a vision to change the way marketers engage with consumers to drive successful business outcomes. The company's data-powered marketing technology platform houses the third-largest data set in the marketplace with outcome-driven AI to predict consumer intent, customize experiences across every channel, and power business growth for Fortune 1000 organizations. Zeta offers one of the most complete combinations of data and tech, demonstrating the vital ability to cross the entire customer lifecycle from acquisition to customer marketing.