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ZeroSum Introduces Auto-Stream, the World's First High-Performance OTT/CTV AI-Driven Ad Platform for Auto Dealers and Marketers.
Auto-Stream results in engagement with in-market customers while boosting reach without the cost of traditional TV ad production for auto dealers.
Fremont, CA: The expansion of developing markets, the rapid emergence of new technology, environmental legislation, and shifting consumer attitudes surrounding ownership are all contributing to tremendous changes in today's economy. Other sectors have got transformed by digitization, increased automation, and new business models, and the car industry will be no different. Diverse mobility, autonomous driving, electrification, and connection are four disruptive technology-driven developments in the automobile industry due to these dynamics.
ZeroSum, a leading provider of software, data, and marketing automation services to the automotive industry, has launched Auto-Stream. This first-of-its-kind platform uses real-time data to help auto dealers and marketers transition from traditional TV to over-the-top (OTT) & connected TV (CTV) advertising to drive faster auto sales and lower advertising costs.
Barriers such as OEM brand requirements, lengthy turnaround times, and pricey manufacturing make it difficult for many car dealers to transition to OTT and CTV. Auto-Stream, powered by ZeroSum's huge inventory database, a proprietary audience of active buyers, and vehicle identifying number (VIN)-level attribution, removes these impediments with the stroke of a button.
Auto-Stream focuses on active auto customers who are looking to acquire vehicles that are already on dealer lots. By integrating a dealer's actual vehicle inventory to build, target, and distribute VIN-specific advertising, the platform enables users to execute new campaigns in less than 24 hours. By leveraging artificial intelligence (AI) to produce customized advertisements with integrated automotive brand requirements for each VIN in inventory, the exclusive technology avoids the high cost of production.
"In the past year alone, there has been an 81% increase in TV streaming, with 76% of homes in the US having a connected TV according to Nielsen data," said Andy Lobred, President, ZeroSum. "With millions of prospective car buyers using streaming services every month, marketers are eager to explore more targeted and efficient OTT and CTV advertising options. We created Auto-Stream to help them make that happen effectively by offering what no other platform can: VIN-level attribution for video."
Auto-Stream results in engagement with in-market customers while boosting reach without the cost of traditional TV ad production for auto dealers. The technology assists dealers in reducing and realigning their budget spend based on current customer purchasing behavior in their market, allowing them to fill their sales funnel with qualified buyers faster and at a lesser cost. Dealers will now easily link media spending to actual units sold, resulting in improved marketing spend transparency and usage.