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Yotpo Successfully Launches Click-To-Buy, Doubles Down On Sms To Help Ecommerce Brands Accelerate Path To Purchase With A Single Click
Fremont, CA: Yotpo, the eCommerce marketing platform that helps brands strengthen their relationships with consumers, has launched its first-of-its-kind SMS feature, Click-to-Buy, which advances personalization through text messaging. Following an acquisition, Yotpo SMSBump is now completely integrated into the platform, providing unrivaled capabilities to deliver a personalized experience for every shopper, with content that is expertly timed, tailored, and relevant to them. Yotpo has also named Omer Bar-Joseph as General Manager of Yotpo SMSBump and has expanded the team to include more dedicated customer support as well as product development resources.
New Feature, More ROI: Click-to-Buy
SMS marketing is quickly becoming a key way for eCommerce brands to shorten the path to purchase for their customers while also maximizing results and revenue. With Yotpo SMSBump's new Click-to-Buy feature, brands can send individualized product recommendations via SMS (down to specific product variants such as color, size, or sale item), automatically add GIFs with product images from a Shopify store, and pre-populate a discount or loyalty reward code once the consumer clicks the text message.
When combined with Yotpo's loyalty and reviews solutions, Yotpo SMSBump and innovative features like Click-to-Buy provide even more value to brands. Brands that used Click-to-Buy in a beta program saw up to a 20x ROI, while merchants who used two or more Yotpo products saw their eCommerce sales grow 54 percent faster than those who only used one.
"With growing competition from large retailers like Amazon and Walmart, it is more important than ever that consumers can quickly and conveniently make transactions online from DTC brands," stated Michael J. Saba Jr., President of ALT. Fragrances. "We feel that the new Click-to-Buy feature offered by Yotpo SMSBump will bring a tremendous increase in conversion rate, as well as offer a seamless experience for ALT. Fragrances' customers to buy the perfumes and colognes they love effortlessly."