Yotpo Secures $75 Million to Develop Industry Defining eCommerce Marketing Platform

Yotpo's integrated, multi-solution platform offers marketers with unified customer content, cross-product behavior data, more in-depth audience segmentation, and predictive analytics.

FREMONT, CA: Yotpo, a NYC-based SaaS-based eCommerce marketing platform for retail brands, raised $75m in Series E funding. Investors included Bessemer Venture Partners, Access Industries, and Vertex Ventures, and new investor Hanaco.

The latest capital will be used to advance Yotpo's mission to develop an industry-defining eCommerce marketing platform, with an integrated product set of Reviews, Visual User Generated Content (UGC), Loyalty, Referrals, and SMS Marketing, that helps brands of all sizes accelerate growth and drive customer lifetime value in an increasingly competitive arena.

"Since our first investment more than three years ago, Tomer and Omri have executed flawlessly, expanding the product suite, serving a wider range of customers, and continually hiring strong talent across the organization," says Adam Fisher, a Partner at BVP. "Yotpo is singularly focused on helping direct-to-consumer eCommerce brands solve the dual challenge of engaging consumers and increasing revenue, and with their multi-product strategy and innovative edge, they are uniquely positioned to dominate the eCommerce industry for years to come."

Yotpo's platform is an ideal solution for everyone from entrepreneur-led brands looking to establish themselves to bigger businesses seeking enhanced growth. Brands that implement multiple solutions within Yotpo'seCommerce marketing platform generate significant engagement and sales.

"Yotpo's growth and success are deeply tied to how we helped our customers achieve growth and success," said Omri Cohen, Co-founder, and COO of Yotpo. "That's why this funding round will also be used toward enhancing global customer support and expanding product education and resources to make it easy and time-efficient for brands to use our platform."

Yotpo's strategic partnerships with over 500 dominant technology and agency players across the global eCommerce ecosystem have extended its ability to unlock more significant benefits and capabilities for online businesses. The company continues to build its network with the addition of reviews syndication partners like Walmart and an alliance with UPS to aid small- and medium-sized businesses. It has offices in New York, London, Tel Aviv, and Sofia, Bulgaria.