Yahyn Launches Game-Changing Technology to its Platform

Pierre Rogers, Founder and CEO

Yahyn is the perfect mix between the romance of what wine is all about and bleeding-edge technology.

FREMONT, CA: Yahyn, a company offering a new way to purchase and consume wine, is proud to launch new wineries as part of its rapidly growing inventory. As of this month, and even though the industry has undoubtedly been impacted by various factors, including the pandemic, wildfires in the Napa region, as well as unforeseen closures for most wineries, Yahyn has witnessed an unprecedented expansion with an ever-growing number of resellers and wineries joining its ranks. Among those; Bucella Winery, Palazzo Wine, Skipstone Winery, and Component Wine Company, an exceptional boutique winery in Napa Valley.

To showcase all of these, Yahyn is launching a new and improved website better designed to tell its story, but more importantly, the stories of its partners. As their inventory grows, it goes on to profile small as well as intriguing vineyards that otherwise would not get their stories told. Yahyn is the perfect mix between the romance of what wine is all about and bleeding-edge technology.

Speaking of great tech (and right in time to jump both feet in 2021), Yahyn is finally prepared to launch its artificial intelligence component with a partnership with sensory science company, Tastry, which enables to accurately match wines with consumers based on a scientific process combining a relevant questionnaire with pertinent information featuring consumers' personal taste. This is then combined with a particular wine's chemical composition, making sure a perfect match.

Finally, Yahyn has had an excellent chance to add to its team by reaching out to some of the industry's best sommeliers, whose jobs have been affected by the pandemic, and bringing their expertise to its emerging enterprise. Several expert sommeliers are expected to be joining Yahyn as advisors. Among them is Christopher Fagan, the Cellar Sommelier at famed French Laundry in Napa Valley and a Level 2 Certified Sommelier from The Court of Master Sommeliers; Fagan stated, "My role is to guide our customers in making the kind of decision where they feel they are getting the best possible wine, taking in consideration pairing, pricing, and availability. He continues: Finding the perfect vintage can a difficult thing. Even more, when faced with a large selection. I can help narrow the gap and find a wine they will love."