Wunderkind Buys SmarterHQ to Supercharge Growth for Enterprise eCommerce

Wunderkind enables retailers to unlock a performance marketing channel by providing one-to-one messages at an unprecedented scale across SMS and email. Wunderkind combines next-gen identity resolution with a best-in-class strategy to drive up to 25 percent of total digital revenue for top eCommerce retailers while scaling their marketable lists across channels.

FREMONT, CA: Wunderkind, priorly known as BounceX, the leading performance marketing channel that provides one-to-one messages at scale, is acquiring SmarterHQ, the leading cutting-edge segmentation as well as orchestration engine for enterprise eCommerce.

Comments on the news

"We went on the offense after COVID hit and turned a trying time into a year of explosive growth, both for us and our clients," stated Ryan Urban, CEO of Wunderkind. "Ultimately we're in the business of revenue. And this acquisition will allow us to drive a lot more revenue for enterprise retailers and will strengthen our partnerships with the major marketing clouds."

"Joining forces with Wunderkind will add fuel to everything SmarterHQ does," stated Michael Osborne CEO & President of SmarterHQ. "Combining the flexibility of SmarterHQ with the massive scale of Wunderkind's identification technology will make everything we do more impactful, together. Ryan and I have always been laser-focused on how our products drive revenue for our clients, and I know that we'll be even stronger, together."

Supercharging growth for enterprise e-commerce retailers

Wunderkind enables retailers to unlock a performance marketing channel by providing one-to-one messages at an unprecedented scale across SMS and email. Wunderkind combines next-gen identity resolution with a best-in-class strategy to drive up to 25 percent of total digital revenue for top eCommerce retailers while scaling their marketable lists across channels.

With SmarterHQ, retailers are capable of aggregating their online, in-store, and in-app data and use it across channels. Marketers can confidently and instantly pull even the most detailed audiences to orchestrate customized messages with unmatched customization.

This acquisition will accelerate Wunderkind's capability to ship new, high-impact products for enterprise retailers. The initial integration would utilize SmarterHQ's robust segmentation for Wunderkind's SMS platform, giving top eCommerce brands the customization they require to deliver SMS at scale.