With New Features that Help Consumers Save Money on Groceries, Instacart Unveils a More Affordable Way to Shop Online

The company recently introduced a new "Deals Tab," which includes reduced and free delivery, a Dollar Store Hub, and credit back on pick-up.

Fremont, CA: For the past few years, sales tech has been on the rise. However, like with other digital capabilities, the disruptive conditions of 2020 accelerated the adoption of these technologies for exploiting scattered sales teams, remote selling, and a growing number of digital client touchpoints.

 Instacart, North America's premier online grocery platform, launched many new features available throughout the Instacart App and made online grocery shopping more economical. On the Instacart marketplace, the company is rolling out more opportunities for users to save when shopping from their favorite retailers, from a Deals Tab and special savings for Express members to a new reduced cost and free delivery option and a new Dollar Store Hub location.

This new set of features comes as grocery prices continue to climb across North America in the run-up to the holidays, as well as global supply chain difficulties grow. According to the U.S. Bureau of Labor Statistics, costs for groceries and other food produced at home have risen by 2.6 percent in the last year, on top of a 3.5 percent increase in 2019. According to the Report, many shoppers may notice these price hikes on things such as corn, dinner rolls, and cranberry sauce as they prepare for Thanksgiving, and frozen turkey costs are already 25 cents higher per pound than a year ago.

"Giving people more access to food -- and more time to enjoy it together -- has always been core to our mission. For most families, when it comes to grocery shopping, we know that every dollar matters. Outside of rent and transportation, groceries are one of the largest monthly budget expenditures for most households. Roughly 60 percent of offline grocery transactions in the U.S. include coupons. Across our own marketplace, customers have already saved more than $400 million this year," said Asha Sharma, Chief Operating Officer of Instacart. "That's why we're proud to roll out these new features that help customers get exactly what they need while also saving along the way. Online grocery shouldn't be a luxury, and we're committed to making Instacart the most affordable way for families across North America to get the food they need from the retailers they love."