The marketing world is pursuing data-centric approaches with effective data analytics capabilities at reach.
FREMONT, CA: Dozens of dimensions come into play in making an online marketing campaign successful. As the marketing industry adopts advanced solutions, uncovering and evaluating these dimensions are becoming easier. Google, one of the biggest names in the world of technology, offers marketing analytics services on its marketing platform. The services are aimed at supplying the modern-day marketing professional with a set of advancements and tools that contribute towards intelligent online marketing. Many vendors today offer a wide range of analytical solutions. However, some of its unique features define the value of Google Analytics, making it stand out. The following list discusses some ways in which these features empower online marketers.
• Data Tracking Made Easy
Collecting relevant information from websites is essential. The information contains details about visitors and their activities on the website. Google Analytics enables easy tracking of data with the help of tracking codes on each page of a website. These codes also place cookies in the visitor's system, enabling marketers to access anonymous information. All of these tracking capabilities add to intelligence and help marketers determine the number of crucial factors driving their campaign.
• Equal Focus on Metrics and Dimensions
The reports that Google Analytics produces bring out two aspects- dimensions and metrics. While dimensions inform marketers about the attributes of data, metrics provide the quantitative measurements for these attributes. For instance, a marketer can determine which social media channel transfers the highest amount of traffic and then discover how many users showed interest in a particular advertisement that had been posted through that channel. Therefore, the reports from Google Analytics provide holistic insights.
• Snapshots of Acquisition, Behavior, and Conversions
Getting an overview of acquisition, behavior, and conversions is crucial for marketers in the online space. The dashboards on Google Analytics Platform are intuitive interfaces that provide an all-encompassing visual representation of relevant data regarding acquired visitors, effective channels of conversion, the effectiveness of content, actions of visitors and views, bounce rates, percent exits and much more.
Ultimately, the conversion is the bottom line, and Google Analytics is one of the more effective platforms in the market today for understanding and propelling conversion rates in online marketing.