Why Digital Signage Needs IoT

By CIO Applications| Friday, March 13, 2020

IoT is revolutionizing the way brands connect and communicate with their customers through digital signage.

FREMONT, CA: Across the globe, there is a growing demand for digital signage that delivers high-resolution content in stores, restaurants, or other public settings. With displays spread over wide distances, digital signage service integrators need a solution to improve its operations, increase return on investment, and bag new business possibilities. Experts point to the Internet of Things (IoT) as the most promising technology that suits the above purposes.  So, what happens when digital signage is integrated with IoT?

With the proliferation of the IoT, there generated plenty of data sources to connect and communicate with. These data sources will pave the way to completely integrated experiences that businesses can only imagine. Digital signage allows brands to deliver messages to the audience in real-time. IoT-enabled smart signage makes this process easier, quicker, and more cost-effective. These organizations can provide consumers with the information they need. Based on the data IoT devices generate, digital signage can also display location-based details in real-time, thereby enhancing customer experience.

Check out: Top IoT Companies In Europe

From getting the word out about new products and services to advertising events, there are numerous applications of IoT-enabled digital signage that can help brands better targeted messaging and enhance customer engagement. IoT-enabled digital signage improves the in-store experience by offering targeted advertising related to the products and services that consumers are already shopping for. It can also keep the customer up-to-date with the latest product and promotional offerings. This is all done by analyzing the gathered IoT data.

As the digital signage market continues to advance, the single display with text, images, and video content will become outdated, and a new era of communication between IoT devices, digital signage, mobile, and wearable tech together will rule the business.

See also: Digital signage companies