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CIO Applications Weekly Brief

Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from CIO Applications

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Editor's Pick (1 - 4 of 8)
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Pressure to Change versus Staff Appetite for Change

Pressure to Change versus Staff Appetite for Change
Douglas Duncan, CIO, Columbia Insurance Group

Coupling Predictive Demand Planning with CRM for Improved Visibility

Coupling Predictive Demand Planning with CRM for Improved Visibility
Aaron Weiss, VP and CIO, Axalta

5 Ways Artificial Intelligence Can Help Improve Customer Service

5 Ways Artificial Intelligence Can Help Improve Customer Service
Blythe Lawton, VP of Marketing, First Associates

Digitally Transforming Customer Engagement

Digitally Transforming Customer Engagement
Reggie Walker, Chief Commercial Officer, PwC US Leadership Team & Global Salesforce Practice Leader

Creating Momentum Along Your Customer Relationship Management Journey

Creating Momentum Along Your Customer Relationship Management Journey
Anissa Benich, Sr. Director, Enterprise Marketing and Communications, OneAmerica

CRM and Customer Experience

CRM and Customer Experience
Ashok Dhiman, Director, Enterprise Customer Experience and Data Integration, The Hartford

Digital Transformation: Three keys to getting it right

Digital Transformation: Three keys to getting it right
Dave Goes, Global Head of Client Service, Morningstar

How we fine-tune CX with CRM implementations

How we fine-tune CX with CRM implementations
Julio Badin, Senior Vice President, Customer Experience, Dallas Fort Worth International Airport

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Why CRM is Valuable for Realtors

By CIO Applications| Friday, February 28, 2020
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CRM offers a plethora of opportunities to realtors through improved customer service capabilities.

FREMONT, CA: Driven by advanced technologies, modern CRM solutions are today offering the real estate sector with the unmatched business opportunities. The relation between realtors and customers is based on trust and is one of the most important determinants of success. And with CRM software, realtors can prioritize customer service and attain an edge over competitors. The major benefits of CRM software for a real estate player are enlisted below.

• Efficient Lead Management

Today customers demand that service providers respond immediately to queries. However, it becomes a difficult task for realtors when all of their leads are scattered across various platforms. CRM software permits realtors to store all the information related to their leads at a centralized, unified location. With this, it is possible for realtors to address customer queries faster.

• Customized Offers for Customers

It's challenging for the realtors to stand out among the vast number of competitors in today's global ecosystem for business. Thus, it is essential to develop a bond with customers. Realtors can enhance the trust factor through CRM tools that offer automated messages for prospective as well as existing customers. The messages may include generalized information in the form of engaging content or personalized offers.

• Transparency

CRM lets realtors interact with their customers through various channels such as emails and text messages. CRM solutions also store the conversation details between customers and realtors. Thus, realtors can retrieve any of the past information and boost the chances of business transparency.

CRM capability is a must in a realtor's arsenal today. Not only does CRM make business effortless, but it also uncovers new growth possibilities.

See Also: Top CRM Consulting/Services Companies

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