Reality technologies are already revolutionizing business sphere by offering new ways to demonstrate products and services along with changing the ways companies manage operations, develop prototypes, and train employees.

FREMONT, CA: Augmented Reality (AR) and Virtual Reality (VR) are greatly benefitting business, by living up to and surpassing expectations in terms of creating riveting user experiences. Using these technologies has a unique way of increasing brand engagement and creating new ways to interact with services and products. Those who have not yet experimented with AR or VR technologies can explore the following innovations.

• Product Testing and Free Trials

Businesses can potentially build an AR or VR system that lets customers use products in a virtual environment. This could help them through the buyer journey and saves the company in the investment in test products and samples. Modern brands are using AR and VR technologies to give customers trial runs. Industries like automotive, construction, video gaming, tourism, education, and alike, along with the retailers, make the maximum use of these technologies. The possibilities for AR and VR for free trials and product testing are endless. Developing a virtual trial experience can save a company time and money, and increases the chances a customer complete the sales. Rather than answering customer queries on the product with simple words, brands can use augmented or virtual reality to show the customer what the item, service, or experience would be like for them personally.

• Immersive User Experience

By implementing AR and VR into the company website cab give unforgettable user experience which users will talk about with their friends and family. A virtual tour can be enough to enhance clicks and reduce bounce rates.

• Personalized Employee Learning System

The emphasis on personalization or customization has grown in business as brands discover the benefits of customizing the user experience for higher engagement. Personalization is making waves in-house also. Personalizing the employee experience can bring amazing results, especially in the cases of worker hiring, training, and retention. AR and VR deliver exciting ways to provide personalized learning experiences to the employees, potentially boosting productivity and cutting HR costs. These technologies also make it a reality for companies to develop customized training programs that can enhance learner engagement.

• Communication and Collaboration

The best aspect of reality technologies from the standpoint of workplace productivity is geographical agnosticism. Everything that makes it useful for employee training purposes works well for collaboration too. Team members located across the world can meet in a virtual conference room, effectively communicating with each other. That is, there is no reason that a conference has to happen in a conference room. The virtual environment can serve to focus employees, set the mood, or provide a welcome change of scenery.

Enterprises understand the importance of AR and VR in business and how it can have an impact on the businesses. Therefore, companies should realize how these technologies can be used and how interactive virtual worlds for business can be created. AR and VR provide excellent opportunities not only to increase company profitability but also to improve the user experience. It is a win-win technology for companies. Enterprises can provide engaging user experience, bring people together, improve employee training, and increase customer happiness with these immersive technologies all while boosting the brand's reputation and recognition. Creative brands are utilizing reality technologies in affordable and realistic ways and are enjoying measurable changes on their bottom line. Exploring all the ways AR and VR technologies could empower businesses and greatly benefit organizations in their long run.