Whiplash Unveils Partner Program to Deliver Best-In-Class Ecommerce Solutions

Fremont, CA: In response to customer demand, businesses are taking big steps towards offering a true omnichannel buying experience. Enabling customers to seamlessly shop online or in brick-and-mortar stores, omnichannel supply chains place greater demands on supply chains with the continuous requirements of supplying individual customer orders as well as filling stock at retail outlets.

Whiplash, a leading nationwide provider of omnichannel fulfillment and logistics services, has launched the company's new partnership program, concurrent with the appointment of Marco De Paulis to the new post of Director of Partnerships. De Paulis is expected to launch and lead the Whiplash Partner Program, created in response to 3PL's growing commitment to offering customers best-of-breed direct-to-consumer (DTC) e-commerce technology and omnichannel solution.

De Paulis will be in charge of the new Whiplash program, which is an ecosystem of proven solution providers and technologies that help e-commerce merchants scale their businesses. The Whiplash Partner Program includes existing platform integrations while also offering a path for technology and other strategic partners who want to work with the company.

The Whiplash Partner Program is a value-added addition to the 3PL ecosystem that assists its customers as merchants in making the best decisions to improve their operations and grow sales in a timely and efficient manner.

"The Whiplash partner program is the next step in our commitment to providing customers with best-in-class ecommerce technology solutions," commented Ryan Powell, Senior Vice President of Ecommerce at Whiplash. "It's a way for us to formalize existing partnerships and provide a pathway for strategic and technology vendors to provide value to our customers while continuing to support their current tech stack. With many years of experience working with top agencies in the ecommerce space, Marco understands the unique value that partnerships provide. Merchants want guidance in the intensely competitive DTC ecommerce sector, and Marco and his team will provide that."

"One of the most challenging parts of being a merchant today is that there are so many options. There's a plethora of technology solutions and service providers to choose from because the barriers to entry into the ecommerce marketplace are very low," De Paulis stated. "In an effort to help our customers identify the best, most trustworthy and most effective solutions, we're doing the due diligence on our customer's behalf by building relationships proactively."