Parking seems like one of the easiest tasks; however, when parking operation is a support service of a primary business such as a hospital, hotel, university, stadium, parking becomes complicated. For instance, for decision-makers, running a hotel means providing an excellent hospitality experience. The parking environment is a little lower on the list of their priorities. Nonetheless, parking is essential as it gives a first and last impression of the overall hospitality experience to those guests they are catering. A lot of factors contribute to the background such as the vehicle handling by the valet team, wellgroomed or polite parking associates, and more.
The leaders and decision-makers generally do not make specific strategies to make customers parking experience better. It takes away their focus from the primary functions of the core business. For businesses, running an in-house parking operation can do more harm than good. The parking facility needs to be well maintained; the garage keepers must be provided with the best insurance coverage, the attendants or valets need proper training and more. There are a lot of other factors, and it all takes away the businesses ability to provide the best experience. These challenges show that parking is not easy and one way to solve it is outsourcing it. Professional parking management companies are capable of delivering parking solutions that are well planned, scalable in nature, and can demonstrate effective results. Similar to an hotelier who specializes in hospitality, a parking management company specializes in parking. n-house parking cannot help achieve economies of scale. The cost of parking supplies decreases when a parking management company handles parking operations on the business’ behalf. Parking management companies have existing relationships and agreements in place that reduce the cost and save a lot of money for the clients. The solutions providers exactly know how to protect and account for the client’s revenue. They leverage technology to provide crystal-clear accountability and air-tight controls. Hand-held valet technology, in-lane equipment, pay-on-foot units, and mobile payment apps offer cashless and frictionless transactions that not only quicken the process but provide clear accountability. These new technologies eliminate employee dishonesty. Parking companies not only protect the existing revenue streams but also lead to the generation of new and untapped revenue streams. By deploying a parking management company to manage the operations, the decision-makers can focus on the core businesses.