What Are the Advantages of AI Chatbots?

CIO Applications| Wednesday, March 24, 2021

Chatbots offer support to end-users in real-time in any setting, whether in a retail store, a product support center/website or a front or back office.

Fremont, CA: A chatbot is a rules-based computer program that simulates human interaction with end-users through a chat interface. In other words, a chatbot can have a conversation with people just like a real person, ask questions, and answer questions based on predefined rules and logic.

Powered by complex Machine Learning algorithms, Chatbots enable computer programs to mimic human conversations and respond to written or spoken queries in order to provide a service. Because chatbots are powered by Artificial Intelligence (AI), they are self-learning and can understand human language, not just computer commands. The efficiency, accuracy and overall intelligence of chatbots increase with the number of conversations they have and the unique situations they are exposed to.

• Improved end-user experience: Chatbots offer support to end-users in real-time in any setting, whether in a retail store, a product support center/website or a front or back office. Because these interfaces are easily accessible to end-users, there is no specific time to wait. This means that customers or end-users can easily get answers to their queries, which significantly enhances user experience. On the basis of a query, chatbots can present rich content to users with videos, documentation, and so on to help resolve queries.

Check Out: Top Chatbot Companies In Europe

• Increased Face-Time: Businesses can use chatbots to increase their customer face time. Research indicates that modern customers expect a personalized experience with their favorite brands through increased interaction times and more personalized communication channels. Chatbots enable this and more by providing easier and faster access to both ways. In addition, chatbots can be easily integrated into popular platforms such as Facebook or Instagram, allowing customers and end-users a seamless experience.

• Lead Generation and Conversion: With all the customer and end-user information that a chatbot aggregates, it is possible to help customers on their purchase journey through targeted messaging using a chatbot. Chatbots can be programmed to convince and influence user decisions and increase conversion rates.