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Waymark and DanAds Automates the Entire TV Advertising Journey
“With the rise of CTV and its increasingly evident appeal for SMBs and local advertisers, this collaboration feels like the perfect merger for this moment in media.
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CIO Applications | Tuesday, March 19, 2024

Collaboration enables media platforms to provide real-time ad creation and targeted media planning and buying.
FREMONT, CA: “With the rise of CTV and its increasingly evident appeal for SMBs and local advertisers, this collaboration feels like the perfect merger for this moment in media. Combining the DanAds self-serve platform and Waymark plugin, media companies can turn the “Upload” button into a “Create” experience that activates and delights potential advertisers who want to get their product on air,” says Alex Perky-Stern, CEO of Waymark.
Waymark, an AI video creation technology company, and DanAds, a provider of self-serve advertising automation technology, declared a partnership that will provide global publishers and media owners with a fully automated, white-labeled self-serve advertising infrastructure that will offer comprehensive AI-generated creative production, transparent targeting, and immediate distribution to their customers. Waymark, a disruptive and dynamic player in the advertising industry, uses multiple generative AI models to effortlessly create professional, ready-to-air commercials in minutes using only a website URL.
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"Together, DanAds and Waymark provide publishers and advertisers with a complete solution to achieve their shared objectives. Brands can efficiently deploy affordable video ads to targeted streaming audiences on a large scale, eliminating the complexities and costs associated with traditional video ad creation,” says Istvan Beres, Co-founder & CEO of DanAds.
Waymark, a disruptive and dynamic player in the advertising industry, uses multiple generative AI models to effortlessly create professional, ready-to-air commercials in minutes using only a website URL. Their platform will be deployed across US and international broadcast, cable, CTV, and radio networks in 2023, including FOX TV stations, Spectrum Reach, Gray Television, and Nine (Australia).
"The partnership between DanAds and Waymark presents a valuable opportunity to deliver advanced and comprehensive support to local advertisers, addressing the growing demand for localized advertising across various industries, especially in CTV. This announcement introduces an innovative and robust option for prospective SMB advertisers to effortlessly purchase local ads, swiftly generate market-ready creative ad messages, and assess impact, all within a single platform," comments Peo Persson, Co-founder & Head of Sales of DanAds.
DanAds is at the cutting edge of self-service ad automation technology. Their self-service advertising infrastructure automates media planning, billing, reconciliation, and proposal generation, removing the need for manual processes. DanAds gives end users the power of precise targeting, allowing them to realize the full potential of user data monetization. TripAdvisor, SoundCloud, Bloomberg, Zillow, Hearst, and Dow Jones are among their global media clients.
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