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Waffle Enables Insurance Producers to Bank More Income at No Cost
“Amidst a whirlwind of challenges in the insurance industry, we’re ushering in what we believe to be a new era of opportunity to empower every insurance producer across the country.
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CIO Applications | Tuesday, April 02, 2024

PIPP was created to address this situation and assist producers in earning more money at virtually no cost.
FREMONT, CA: “Amidst a whirlwind of challenges in the insurance industry, we’re ushering in what we believe to be a new era of opportunity to empower every insurance producer across the country. With our new program, we’re flipping the script and offering insurance producers the opportunity to secure a steady stream of income simply by referring lower and mid-tier products that they may not focus on selling. This creates a recurring revenue opportunity with little to no work on their end. PIPP is here to turn market challenges into financial stability for insurance producers across the nation.” says Quentin Coolen, CEO at Waffle.
Intending to give insurance producers across the nation virtually free passive income, Waffle, an all-in-one consumer InsurTech solution, declared the unveiling of its Passive Income for Producers Program (PIPP).
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The insurance sector has been experiencing a severe storm since 2023, which affects customers, insurance professionals, and their bottom line. Insurance professionals are bearing the increased cost of risk due to the increasing frequency of weather-related incidents, the inflation-driven surge in claims, and the persistent shortcomings of a fragmented market. The P&C industry, which includes companies like USAA, Farmers, Geico, and Liberty Mutual, has been drastically cutting back on staff and has lost 6,800 jobs in 2023 alone.
It is not just workers in the insurance industry who are affected by these layoffs. Additionally, customers are suffering. Customers are left with “dwindling options to comprehensively and affordably protect their livelihoods” as major carriers operate at significantly reduced capacity. Recent insurance restrictions by major national carriers affect over 60 million Americans in California and Florida alone. Many Americans now find auto insurance so expensive that they would rather risk going uninsured than face financial difficulties.
Commission-based insurance producers are at the forefront of this storm. What's the issue in these market conditions? Commissions are decreasing, making the insurance-producing business more stressful and difficult to sustain, particularly for small to medium producers. For example, more than 90 percent of new life agents leave the industry within the first year due to burnout, and more than half of insurance agents say work-life balance is an important factor.
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