Vrai Gets More Funding for Cross-Border Retail Distribution and Global Expansion

Vrai by Natural Beverage Infusions receives investment from Capital Impetus Group

FREMONT, CA: Natural Beverage Infusions (NBI) recently announces an investment from Capital Impetus Group Limited (CIG) into its premium hard seltzer brand, Vrai. Vrai uses high-quality spirits infused with natural flavors to offer consumers a smoother, premium Ready-to-Drink (RTD) hard seltzer.

“We are honored to work with CIG to expand into the Asian markets. CIG has extraordinary access to our younger audience in China and the expertise to drive exponential growth with their Pan-Asian retail distribution network,” says Nick Piekoszewski, Founder & CEO of NBI. According to the deal for investment, NBI and CIG will also work to increase the cross-border retail distribution opportunities to further extend Vrai’s global expansion strategy.

Vrai is a kind, first-to-market USDA Organic hard seltzer that gives the Gen Z and Millennial consumers a premium spirit-based substitute to a mainstream beer-based RTD hard seltzer. With the sudden increase in the growth of the hard seltzer category (~280 percent CAGR) in recent years, Vrai’s products are uniquely positioned as the first mover in the hard seltzer category to obtain a market share with younger professionals seeking premium alcoholic beverages in the fastest-growing worldwide. “We look forward to working with Vrai’s team to be the #1 premium hard seltzer brand in Asia,” says Joe Q. Sun, Chief Executive Officer of CIG.

Vrai is supported by some of the most famous and successful venture capital firms in the consumer space, including BAM Ventures and Legendary Ventures. “All of us are excited to work with one of Asia’s largest private equity firms in the food and beverage industry to solidify Vrai as the market leader in Asia,” says Jayson Kim, General Partner of Legendary Ventures and Board Member of Vrai.