Vistex Completes the Acquisition of Webdata Solutions GmbH

Fremont, CA: Vistex solutions assist businesses in regaining control of mission-critical processes. With a plethora of programs covering pricing, trade, royalties, and incentives, it can be difficult to see where all the money is flowing, let alone how much of a difference it makes to the top and bottom lines. With Vistex, business stakeholders can see the numbers, what works, and what to do next – ensuring that every dollar spent or earned is truly driving growth and not just adding to costs.

Vistex, the global leader in pricing, trade, royalties and incentives management solutions, has acquired Webdata Solutions GmbH's assets and team, a leading technology provider of online market data that facilitates better pricing and product decisions for global organizations.

In order to better plan, execute, and analyze the effectiveness of pricing and commercial models in the ever-changing landscape of B2B, B2C, and increasingly D2C, businesses must incorporate both internal and external data. With the rapid rise of e-commerce sales, businesses require not only access to more information but also access to the right information.

"We are delighted to welcome the highly talented team to Vistex, and to bring their intellectual property into our portfolio," stated Sanjay Shah, Vistex Founder and CEO. "We are excited to empower our customers with market insights that will drive informed and strategic decision making for their go-to-market programs."

Webdata Solutions GmbH, established in 2012, has seen immense growth over the last decade and has an impressive client list. In addition, the company has been recognized as a rising star in the German technology ecosystem. Vistex will invest more capital in this platform to accelerate value creation for its customers.

"For our customers, it's not just enough to collect product and pricing data – it has to be collated with their commercial systems," added Carina Röllig, Founder and Managing Partner. "What sets us apart is our ability to analyze millions of lines of data on a daily basis and to extract and integrate it into business operations. That has been the driving force of success for our customers." Dr. Hanna Köpcke, Founder and CTO added, "As part of Vistex, we will rapidly enhance our portfolio with visual search and next gen technologies, while integrating ecommerce scenarios."