Machine Learning and Augmented Reality Enriching Mobile Apps
Necessity Trumps Novelty - AR Success in Business can Guide...
AR/VR: Planning for the Unplannable
How XR is Transforming Enterprise
Repurposing VR Assets into 360 Ad Units Helps Campaign Soar
Robecta Ma, Vice President of Marketing & Digital Sales, Cathay Pacific Airways
How Analytics and AI Will Reshape the Future of Banking
Marc Andrews, VP Watson Financial Services Solutions, IBM [NYSE: IBM]
VR/AR Are Not Future Tech - They're Already Reshaping the World
Gary Radburn, Director, Commercial VR/AR, Client Solutions, Dell
Where is the Augmented Reality Revolution within the Healthcare...
Ivan George, Director, The James And Sylvia Earl Sail Center, Anne Arundel Medical Center
Thank you for Subscribing to CIO Applications Weekly Brief
Virtual Reality Transforming Business
From its early days as the new frontier in gaming technology, VR is slowly moving to the center stage by its sheer virtue of being virtually indistinguishable from reality, creating unimaginable practical uses across varied fields. VR meetings, VR cafes, virtual reality app development, VR house tours, online shopping through virtual aisles, demo trips for destination vacations, virtual galleries and museums, professional home therapy sessions to extraordinary social networking experience; VR technology is soon going to be everywhere. Future beckons a dramatic change in business performance and functionality set to result from the optimization of VR and AR in the business operational infrastructure.
Companies are embracing innovations and finding value in using every aspect of this new technology available to give better products or services offering customers a fully immersive experience while engaging with the product. VR apps make possible the multi-sensory and intellectual engagement of customers with a product by enabling customers to envision themselves in a digital space illustrating how complex products and solutions work and making visualization a reality for better understanding. This, in turn, creates endless opportunities for business operations resulting in building a strong customer-company relationship.
PlayStation, Google, Facebook, Samsung, HTC, and others are already providing affordable headsets and products in the market for accessing the VR world. Major companies like Wayfair offer 3D configuration apps that transcend physical space limitations for furniture and interior design allowing comprehensive selection of furniture dimensions, color, size and shape over augmented reality overlay.
Reduction in business travels and advanced job training sessions along with expanding virtual prototypes of new vehicles is supposedly the next VR prospect in coming years to develop an advanced business model.