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CIO Applications Weekly Brief

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Vibes Achieves Record Sales Momentum with Mobile-Centric Offering

By CIO Applications| Wednesday, November 25, 2020
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Vibes is well-positioned to offer value to clients that are positively embracing digital transformation, particularly mobile, to accommodate major consumer purchasing shifts driven by the coronavirus pandemic.

FREMONT, CA: Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, has declared that it has achieved significant sales momentum through the first three quarters of 2020. The company's strategy to deliver mobile-first technology solutions has been relevant for marketers looking to serve millions of consumers who shifted their activity online during the coronavirus pandemic. In Q3 alone, Vibes grew bookings 100 percent in comparison with Q3 2019, and attained 108 percent increase in new contractual commitments.

Vibes is well-positioned to offer value to clients that are positively embracing digital transformation, particularly mobile, to accommodate major consumer purchasing shifts driven by the coronavirus pandemic. In 2020, Vibes has helped clients such as Home Depot, Ralph Lauren, Pandora Jewelry, Victoria's Secret, Dick's Sporting Goods, and Kohl's put mobile engagement at the center of their interactions with consumers.

"COVID-19 has accelerated numerous consumer and business trends," stated Vibes Chief Revenue Officer Richard Rivera. "Thankfully, many of the big bets we have made at Vibes--that enterprise brands would increase prioritization of mobile strategies to optimize personal consumer engagement and data--have been validated."

Earlier this year, Vibes rolled out a new product designed to help retailers facilitate Buy Online Pickup at Curbside (BOPAC) and Buy Online Pickup In-Store (BOPIS) by communicating directly with shoppers through mobile messaging. In addition, Vibes has also helped clients extend their loyalty programs through Automatic Loyalty Enrollment that adds a digital loyalty card into consumers' mobile wallets on Android or iOS after being invited to join through email, app, SMS, online, or even in-store.

"Through a number of platform differentiators in intelligent engagement, as well as innovative new product rollouts, we've been able to steer our customers toward a mobile-centric business strategy and help them prove ROI in an incredibly challenging environment," stated Rivera. "Going forward, our focus is to help clients better navigate consumer journeys through data-driven, highly personalized mobile engagement, and expanding our reach beyond the more than 20 countries we reach today."

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