How To Build an Effective Content Strategy Others Will Envy
Looking Past the Trends: Why Value Lies in the Convergence of...
The Nuances of Marketing
How Tech is Changing Just About Everything in Marketing
The State of Marketing Technology Solutions
Clay Stobaugh, EVP & CMO, John Wiley & Sons
How Modern Marketing leverages Marketing Technology to boost Growth...
Kevin Brown, Head of Marketing Technology at LeasePlan
How Enterprise SEO Technology Helps Deliver a Successful Digital...
Shaun Brown, SVP - Managing Dir & NA Shopper Marketing Discipline at Momentum Worldwide, Momentum Worldwide
Getting Around the Marketing World
Kobi Ben Meir, Director of Marketing, Yalber
Thank you for Subscribing to CIO Applications Weekly Brief
Vericast Drives Innovation And Promotes Adoption Of Universal Coupons
The Consumer Graph connects devices and associated behavioral data to a base map of approximately 120 million households in the United States. It also does seven trillion daily model computations to increase audience intent, engagement, and outcomes and syncs data across the platforms to learn from one campaign to another.
Fremont, CA: Vericast's Universal Coupon solution uses a new digital format that allows users to utilize coupons on their smartphones at any partner shop. It is also a more secure and traceable format for producers and sellers.
Vericast's Universal Coupon solution delivers the use of a new digital format that allows users to utilize coupons on their smartphones at any partner shop. For producers and merchants, it provides a more secure and traceable format. The firm will distribute Universal Digital Coupons on behalf of its members via a diverse digital marketing portfolio that includes the display and video ads, dynamic mobile, linked TV, and other solutions. Furthermore, Vericast Universal Coupon campaigns benefit from real-time coupon redemption data, which may be helpful to enhance the distribution of targeted media for increased response.
Unlike rivals, Vericast's Universal Coupon solution combines predictive intelligence, including its award-winning Vericast Customer GraphTM, which unifies massive volumes of data to enable a more comprehensive picture of consumer behavior and precise targeting.
"Vericast is a pioneer in coupon marketing and distribution, and a trusted source among thousands of brands and retailers over several decades," said Michelle Engle, Chief Product Officer at Vericast. "As a leading coupon distributor and processor, we have the scale and reach to expand the omnichannel marketing power of digital offers with the new Universal Coupon standard, while reducing fraud, improving accuracy, and creating a positive consumer experience."