Vendavo Acquires Market Medium, A Cloud-Based Rebate And Channel Management Solutions Provider

Vendavo expands its commercial excellence offering by purchasing Market Medium, a cloud-based rebate and channel management service, allowing manufacturers and distributors to better plan, accumulate, track, and disburse channel incentives across the partner ecosystem.

Fremont, CA: Vendavo's AI-powered pricing and sales solutions drive B2B enterprises' migration to digital commerce, unlocking value, increasing margins, and accelerating revenue. Its customers build dynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales effectiveness, and improve customer experience using the Vendavo SaaS commercial excellence platform and the best-in-class CPQ and price optimization solutions.

Market Medium, a cloud rebate and channel management solutions supplier, has been purchased by Vendavo. Vendavo's roadmap to help manufacturing and distribution enterprises as they maximize revenue growth and profitability gets greatly accelerated by the purchase.

The addition of Market Medium extends and strengthens Vendavo's market-leading price optimization and CPQ solutions, allowing customers to maximize revenue and profitability through intelligent supplier programs, pricing, sales intelligence, sales quoting and agreements, and channel revenue management.

Commercial excellence leaders are constantly seeking new methods to increase revenue, boost margins, and decrease financial risks. With hyperinflation, supply chain challenges, geopolitical crises, and economic uncertainty, B2B firms must have comprehensive control and visibility over the commercial environment, sales channels, and partner ecosystems.

Manufacturers can manage manufacturers and distributors more smoothly and wholesaler rebate programs, design and scale sophisticated incentives, and nurture partner involvement when Vendavo and Market Medium join forces, increasing sales and preserving profits.

The combination also enables organizations to track supplier and vendor rebate programs more efficiently, satisfy sales margin rules and pass-through promotions to B2B partners and customers without revenue leakage.

Vendavo's AI-enabled solutions have generated 26 million dollars in annual incremental profit for B2B firms on average. In addition, Vendavo now has Market Medium customers such as Genpak, McLane, and C&S Wholesale Grocers and is ready to process billions of dollars in rebates and simplify deal administration. This purchase broadens Vendavo's vertical knowledge in the manufacturing, high-tech, wholesale distribution, and life sciences industries, increases rebate management capabilities for existing customers, and solidifies Vendavo's market leadership in commercial excellence.